Flatiron - Assistant Store Manager

Rhone Apparel
New York, NY

About the company:

Rhone is performance driven apparel made by and for those in the pursuit of progress. Founded in 2014 by brothers Nate and Ben Checketts, we exist to inspire, equip, and support individuals in their pursuit of progress—both physically and mentally. More than just apparel, Rhone is a mindset, championing the power of being a little better every day. With a relentless focus on performance, innovation, and style, our products are engineered to move with you—wherever the pursuit takes you. By the end of 2025, Rhone will operate 22 retail stores across the U.S., each serving as a hub for community, connection, and the Forever Forward mindset.

About the role:
As a member of Store Leadership, the Assistant Store Manager (ASM) will lead and coach the store team ensuring that every customer has a positive and comfortable experience. They will support the Store Manager in achieving store metrics and deliverables. The ASM will be an ambassador of Rhone and a representation of its principles (Gritty, Responsible, Evolving, Authentic, and Team Centered). They should have a passion for fitness and living a healthy lifestyle.

What you’ll do:
  • Support the recruitment, selection, and onboarding of employees who are passionate about pursuing progress in their own lives
  • Support training of team members to be product knowledge experts ensuring they are able to speak to the features and benefits of Rhone products
  • Inspire, motivate and empower team members to deliver an exceptional customer experience that is in line with the Rhone mission, vision and values
  • Act as the leader on the floor, driving store vision and purpose on the floor, as well as acting as the point of contact for all customer service and operational questions
  • Deliver results while putting the customer first and applying an omni-channel mindset
  • Address customer feedback and concerns striving to satisfy customer needs
  • Partner with Store Manager on strategies for achieving store performance targets
  • Partner with Store Manager on scheduling and payroll usage
  • Exemplify and uphold presentation of the sales floor, product, signage, and displays in accordance with Rhone’s visual merchandising standards
  • Exemplify and uphold a neat and organized stockroom in accordance with Rhone’s organizational standards
  • Exemplify and uphold operational standards including shipping and receiving in accordance with Company standards
  • Understand and adhere to people safety policies and procedures to maintain a safe work environment.
  • Open and close the store in accordance with the opening and closing checklists.
  • Support diversity, encourage dialogue, and welcome diverse points of view


What you’ll bring:

  • Proven experience in leadership and team development
  • 3+ years of retail leadership experience or equivalent consumer facing experience
  • Strong interpersonal communication and customer service skills
  • Strong organizational, time management and multitasking skills
  • A positive attitude and an upbeat personality
  • The ability to utilize technology effectively and engage with customers and your team to meet goals
  • The willingness to learn, be open to feedback and takes action as required
  • Ability to learn procedural knowledge acquired through on-the-job training
  • Ability to handle customer interactions and potential issues/concerns courteously and professionally
  • Ability and desire to work in a tight-knit team environment


Job Requirements:

  • Willing to work a flexible schedule including evenings, weekends, and holidays
  • Available to work up to 40 hours/5 days a week
  • Must adhere to scheduled shifts with punctuality
  • Ability to lift 25 pounds
  • Comfortable climbing ladders, moving around regularly, and standing for extended periods
  • Must be legally authorized to work in the United States
  • Must be 18 years of age or older


What you’ll get:

  • Company Health Benefits
  • Generous clothing discount and quarterly clothing allowance
  • Paid Time Off plan
  • Bonus Incentive Program
  • 7 Company Holidays annually
  • 401(k) plan with Company matching


Other details:

  • Primary location: Flatiron - New York City, NY
  • Reports to: Store Manager
  • The pay range for this position is $26 - $33 per hour


Rhone Apparel, Inc is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.

Posted 2026-02-26

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