Brand Marketing Director

Description

Category and Calendar Strategy Define and lead global product marketing for assigned category:

• Develop category and product strategy that drives business forward and reinforces brand equity.

• Partner with Product Development, Global Consumer Marketing, Global Beauty, and Consumer Insights to inform innovation strategy and product launch cadence.

• Monitor franchise performance in the global marketplace and recommend ongoing optimizations.

• Support VP on creating the long?term new innovation plan and strategy to ensure plans are sold in, sufficient, within cost of goods targets and meet LRP.

Product Launch Management:

• Manage the end?to?end product strategy for all new launches (insights, pricing, positioning, formula direction, packaging design, artwork) partnering with cross functional teams to ensure comprehensive and on?time 360 launch.

• Lead development of new product launch concept and program briefs and leading relevant meetings to driving the launches forward

• Be the expert on and provide industry, competitive and internal analysis to drive projects forward.

• Drive the copy alignment process, including messaging hierarchy and copy briefs.

• Own forecast process, including sizing of opportunity and partnering with Global Business Planning.

• Ensure the feasibility and profitability of projects.

• Work with regions to align on product calendar elements and forecast.

• Participate in new product testing across categories and provide meaningful usage feedback.

• Lead and motivate cross?functional teams to drive timelines and complete projects.

• Prepare materials for presentation of marketing plans to all affiliates and retailers when applicable.

• Assess project performance based on market feedback and business results.

• Identify ways to refresh products and maintain competitive edge. Strategic initiatives

• Own the annual SKU rationalization/ Line Edit process, creating recommendations to strengthen our overall portfolio including discontinuations, gaps and opportunities.

• Lead the bi?annual corporate innovation summary (BIT) for assigned categories.

• Direct and support overall business initiatives and strategic planning including pricing analysis, sampling strategy, etc.

• Support annual Global product Innovation Strategy and Brand Strategy presentations.

Leadership:

• Provide leadership, motivation, and ongoing coaching for an Assistant Manager and Associate on your team to cultivate a successful and effective product marketing team.

• Drives change, helping to implement New Product Launch processes.

• A true team player that is able to strategically influence and happily work within a matrixed organization with multiple cross functional partners.

Qualifications

• 8+ Years' Experience in beauty marketing.

• Product Obsessed.

• Analytics expert.

• Curative lens on what is innovative.

• Capable of synthesizing data to drive business decisions. Connects category insights and analytics to create product innovation that is on point and on trend.

• Forward-looking, strategic thinker.

• Agile with ability to drive change.

Experiences You Have

• End-to-end beauty product launches

• Innovation ideation

• Leading global strategic marketing plans for products and categories

• New Product brief development

• Cross functional leadership management

• Building and Developing Teams

How You Will be Successful

• Strategic agility

• Relationship building

• Financial fluency

• Disruptive mindset

• Insights driven

• Consumer-first Change champion

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].