Marketing & Communication Director - USA

Belmond is a collection of iconic hotels, trains, safaris and river cruises worldwide. Culture,community and cuisine take centre stage in curated adventures, from the Mediterranean to MachuPicchu. Inspiring retreats are set on Caribbean beaches, by the edge of Iguassu Falls and overlooking the Amalfi Coast. Awe-inspiring train journeys include the legendary Venice Simplon-Orient-Express and Andean Explorer. Luxurious river cruises allow guests to glide through the heart of France, whileextraordinary safaris show Africa at its most majestic. Belmond celebrates the art of travel, with experiences like riding on horseback through the Okavango Delta. With our vast offerings, the opportunities to craft a unique career here are endless.Join us and achieve the truly exceptional.

The role will lead the development of robust and localised brand & marketing initiatives to raise awareness of the Belmond global portfolio and advocate our differentiating identity of Slow Luxury.

Through market intelligence, innovative partnerships and nurturing genuine relationships with media, Key Opinion Leaders (KOLs) and stakeholders, the role will work closely with our BCO and Private Clienteling teams to spearhead programmes and activations that resonate and engage with target audiences in key cites and areas of wealth in the USA and Canada including New York, Miami, Los Angeles, Dallas, Houston, Chicago.

By investing in this role and collaborating effectively, we aim to refine our approach to the USA into an innovative growth driver building powerful desirability and image strength for our Brand(s).

With proven experience in delivering highly strategic and localised strategies to North American clientele , the role will act as Belmond’s voice in the market, forging relationships with LVHM Maisons, industry partners and key stakeholders across North America.

Primary responsibilities include:

Ability to demonstrate Strategic Planning and Coordination

- Collaborate with Global Brand Marketing Communications teams to create and implement plans that increase awareness and drive outbound business from the USA

- Provide strategic and tactical support to maximize visibility for global activities that are relevant to American audiences

- Strengthen Belmond’s presence in the USA through targeted marketing, brand management, and stakeholder engagement to drive growth and elevate the brand profile among US travellers.

Ability to Bring Source City Marketing to life

- Identify market opportunities and create a 360-source city marketing strategy

- Plan and execute micromarketing events and activations in key source cities to boost brand awareness, and create storytelling

- Introduce clientelling business opportunities for PCM and sales team, with agreed KPIs.

Brand and Product Communication

- Ensure brand messaging is consistent and resonates with target audiences in the USA

- Bring personal network in the USA and nurture relationships with key stakeholders, including media partners, KOLs, and industry influencers to enhance brand presence in key markets

Project Management

- Initiate, manage and execute multi-channel media campaigns (including paid media) targeting audiences to enhance awareness, foster engagement, and drive conversion

- Act as the liaison between global and local teams, offering strategic feedback

Market Intelligence

- Conduct market research, customer segmentation, and competitive analysis to provide insights that support commercial efforts

- Identify high-potential sectors and create “USA-to-World” thought leadership.

- Monitor business insights and travel trends to capitalize on opportunities

Stakeholder Alignment

- Serve as the “USA ambassador” to global teams, advocating for USA's perspective in global discussions

- Cultivate relationships and partnerships with LVMH Maisons, industry associations, research analytic, stakeholders, institutions and so on.

The Belmond & LVMH Family

Belmond USA is proud to be part of LVMH, and the Belmond global collection of iconic hotels, trains and river cruises, all creating exceptional experiences worldwide. When you join one of our properties, you join a global family of history-rich hotels and breathtaking destinations, where our employees are at the heart of the Belmond experience.

Requirements

What you'll bring:

- Bachelor’s Degree or equivalent in business or a related field
- Minimum of 10 years experience in Public Relations
- Experience in all aspects of developing and maintaining communications strategies and social media marketing
- Excellent interpersonal, time management, and computer skills (emphasis on Microsoft Office products)
- Excellent writing, editing (photo/video/text) presentation and communication skills
- Confident public speaker with an ability to professionally present and promote the brand and the organization
- Must be highly motivated, organized, detailed, customer oriented, positive, and a strong team player
- Must have the ability to work well under pressure and balance multiple projects simultaneously
- Willing and able to travel both domestically and internationally

In addition, the ideal candidate will have the following competencies:

- Strategic thinking

- Fostering creativity

- Brand building

- Collaborative mindset and influence

- Cultural sensitivity

Essentials of the Role:

- Direct report to SVP of Brand Marketing

- Own and manage a dedicated budget for market research, source city projects, events, media relations, gifting and collaterals, etc.

- Travel to London at least twice a year, with occasional visits to properties and divisional office for meetings. Regularly engage with global brand marketing, divisional and property teams for exchange and alignment.

Benefits

What We Offer

At Belmond USA, we pride ourselves on fostering a culture built on kindness, active listening, and genuine connections with our colleagues and guests. We offer a comprehensive range of compensation, perks and benefits including medical, dental, vision, disability, and life insurance. Employees are eligible for the majority of these plans after 60 days of full-time employment. The Company also offers a 401(k) retirement savings plan, paid vacation and holidays as well as complimentary and preferred rate experiences at our iconic destinations.

The salary range for this role is $120,000 - $145,000 annually.