Commercial Marketing Manager, West Coast

Cepheid
New York, NY
Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics, and biotechnology?

At Cytiva, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to the development of innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva, you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.

Learn about the Danaher Business System, which makes everything possible.

The Commercial Marketing Manager is responsible for supporting regional/zone marketing for Genomic Medicine by serving as an extension of the global marketing strategy, acting as the primary marketing contact in the region/zone, and leading the planning and execution of local events and trade shows.

This position reports to the Director of Commercial Marketing, is part of the Genomic Medicine Marketing team, and will be fully remote.

What You Will Do

  • Own and align your zone's marketing strategy with business goals and commercial objectives.
  • Partner with Sales to drive pipeline, accelerate deals, and support Growth Room initiatives through ABM programs and events.
  • Provide insights and feedback by collecting customer intelligence (VOC), competitive data, and field learnings to inform central teams and decision-making.
  • Execute localized marketing initiatives (trade shows, events, workshops) and activate global strategies to fit regional needs.
  • Measure and optimize impact by tracking marketing influence across the funnel and improving campaign effectiveness.

Who You Are

  • Bachelor’s degree in Marketing, Business Administration, Life Sciences, or related field with min. 3 years of relevant experience in the industry, including at least 3 years of Sales or field marketing experience.
  • Excellent interpersonal skills and ability to build trust with sales teams and customers.
  • Strong influencing skills with the ability to motivate and align cross-functional teams, sales partners, and stakeholders toward shared goals.
  • Highly autonomous and comfortable working in a fast-paced, matrixed global environment.
  • Willingness to travel regularly within your zone (approx. 20–30%).

Travel, Motor Vehicle Record & Physical/Environment Requirements: if applicable for the role

  • Ability to travel – list specifics up to 30% travel, overnight, within territory
  • Must have a valid driver’s license with an acceptable driving record
  • Ability to lift, move, or carry equipment up to 10lb, any other physical requirements

It would be a plus if you also possess previous experience in:

  • Experience in Advanced therapies (Viral vectors, Cell therapies, mRNA….)

Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

At Cytiva we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cytiva can provide.

The annual salary range range for this role is $83,000-$130,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

The U.S. EEO posters are available here.

We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact:1-202-419-7762 or [email protected].
Posted 2026-02-12

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