Customer Marketing Manager

About DoorLoop

DoorLoop is property management software built for speed and the smart choice for people who take growth seriously. This is property management software that actually keeps up with you. It’s surprisingly simple–a perfect blend of everything you need and nothing you don’t–and modern software that is constantly improving. With DoorLoop, you’ll get real support, real fast from people who care and respond in minutes. Say hello to a team that’s easy to work with and goodbye to the risk and pain of switching. We are growing fast and looking for a Customer Marketing Lead to join our team.

Mission

The Customer Marketing Manager will be the first dedicated hire to build and run our customer marketing function. Reporting into the Head of Demand Generation and Segment Marketing, you’ll own the strategy and execution of programs that maximize customer lifetime value—driving expansion, retention, and advocacy at scale.

This role is highly cross-functional, partnering closely with Customer Success, Sales, and Product Marketing to launch impactful campaigns, build a customer advocacy engine, collaborate on all customer-facing communications, and create a scalable customer reference program.

If you’re excited about building customer marketing from the ground up at a fast-growing SaaS company, this role is for you.

Responsibilities:

Drive expansion and retention

•  Launch cross-sell and up-sell campaigns across email, in-app, and events.
• Partner with Customer Success to reduce churn and improve product adoption.
• Contribute to measurable increases in expansion ARR and retention.

Build customer advocacy at scale

• Launch and manage a formal advocacy program.
• Develop case studies, testimonials, reviews, and customer-led webinars.
• Recruit and grow a base of engaged customer advocates.

Collaborate with CX on the customer marketing calendar

• Help plan and manage newsletters, support product updates, events, and advocacy campaigns.
• Maintain a balanced cadence of educational vs. promotional communications.
• Increase engagement rates across all customer communications.

Launch and scale a reference program

• Build a customer reference database and support Sales with qualified advocates.
• Ensure high-priority deals are supported with timely references.
• Track, recognize, and reward customer reference participation.

Collaborate with Product Marketing and Customer Success

• Align messaging and adoption campaigns with new product launches.
• Partner with CS to identify expansion opportunities and customer stories.
• Ensure every major launch includes coordinated customer communications and advocacy elements.

• Unlimited paid time off: take unlimited personal, sick, and vacation days.
• 401(k): plan for retirement with 4% matching and instant vesting.
• Medical, dental, and vision insurance: we offer medical coverage for employees through United Healthcare and dental and vision coverage through Guardian, with 25% coverage for dependents across all plans.
• Life insurance: $100,000 policy fully covered by DoorLoop.
• Disability insurance: short- and long-term disability insurance fully covered by DoorLoop.
• Paid parental leave: paid maternity and paternity leave for birth and adoption.
• Monthly stipend: a dedicated budget for work-related expenses.
• Best-in-class equipment: Get a company laptop and all the top-tier tools to set you up for success.

The salary range for this position is $125,000 - $165,000 annually. Actual compensation will vary based on a candidate's qualifications, experience, and other relevant factors.

REQUIREMENTS

• 3+ years of B2B SaaS marketing experience, ideally in customer marketing, lifecycle marketing, or demand generation.
• Proven track record building and scaling customer marketing programs that drive expansion and retention.
• Strong background in campaign management across email, in-app, and events.
• Experience launching customer advocacy and/or reference programs.
• Excellent cross-functional collaboration skills and ability to partner with Product Marketing and Customer Success.
• Strong communicator with exceptional writing and storytelling skills.
• Data-driven with experience measuring the impact of customer marketing programs.
• Comfortable rolling up your sleeves to build while also thinking strategically about scale.