Assistant Brand Manager

Summary

We are seeking a highly motivated and detail-oriented Assistant Brand Manager to support our growing skincare brand. The ideal candidate is passionate about beauty and wellness, understands current skincare trends, and is eager to contribute to brand storytelling, campaign execution, and day-to-day marketing operations.

The role would be based in NY (hybrid).

Here are work hours:

• 5 days, 9-6 (or 10-7) EST
• In office 2 days a week

Responsibilities

• Bachelors degree in marketing, Communications, Business, or a related field
• 3-5 years of marketing experience, preferably in skincare, beauty, or CPG industry
• Experience with Sephora, Ulta, beauty specialty channel
• Strong communication, organizational, and time-management skills
• Proficient in Microsoft Office; experience with Adobe Creative Suite, Canva, or Google Analytics is a plus
• Passionate about skincare and knowledgeable about beauty trends and consumer behavior
• Self-starter with a proactive attitude and a keen eye for detail

· Proven ability to demonstrate analytical thinking and data-driven decision making.

· Experience in successful partnership with R&D / Supply Chain / Sales organizations to develop innovative products supported by specific and relevant storytelling, then execution is required.

Preferred: Korean (read), Best if person can read, write, speak Korean.

Requirements

• Product Launches: Support new product launches with concept, copy, product positioning, packaging, sample coordination, competitive research, retailer submission decks, and go-to-market planning.
• Retail Marketing: Collaborate with sales and retail teams to develop in-store and online promotions, ensuring alignment with brand strategy.
• Campaign Support: Assist in the planning, coordination, and execution of integrated marketing campaigns across digital, social, and retail channels.
• Event Support: Coordinate PR events, sampling activations, and pop-ups by handling logistics, timelines, and vendor communication.
• Analytics & Reporting: Track SKU performance, campaign performance and assist with preparing weekly/monthly marketing performance reports. Prepare weekly 360 marketing deck (weekly sales review, newness performance tracker), assist with coordinating Demand planning for the new items(monthly), help with managing brand and channel Inventory management.
• Market Research: Conduct competitive and trend analysis to inform campaign strategies and innovation planning.
• Additional support: Close partnership with relevant cross-functional teams, to build but not limited to brand awareness, sales, profitability, stock levels, etc. by leading and gaining alignment that are asked from the brand manager.

Skills

• brand management