vp, Brand Marketing
- Lead, mentor, and scale the integrated marketing, social media, communications, and influencer teams, through the establishing clear goals, priorities, and KPIs tied to business growth
- Act as a strategic partner to Creative, Merchandising, and Growth Marketing to bring 360° brand campaigns to life across all consumer touchpoints
- Identify current and future organizational need, evolve team structure, and nurture talent to support long-term business, brand, and revenue goals
- Own and evolve Ring Concierge’s brand voice, ensuring it’s recognizable, consistent, and meaningfully integrated across every team and channel
- Serve as the internal champion of brand identity, making sure every marketing, product, and customer-facing effort ladders up to a cohesive brand experience
- Embed the brand’s tone, values, and vision into all cross-functional decisions, from product development to client experience
- Develop scalable tools, messaging frameworks, and training that enable brand consistency company-wide
- Set and lead brand marketing strategy across all channels, both retail and digital, with a focus on brand awareness, performance, and ROI
- Oversee planning, execution, and performance of major initiatives, including product launches, promotions, seasonal campaigns, and in-store activations
- Define and own brand KPIs (awareness, engagement, traffic, conversion) and use insights to continuously refine strategy and improve ROI
- Provide strategic oversight of Ring Concierge’s social media presence, guiding editorial direction and platform strategy to build community, drive engagement, and convert audience into customers
- Ensure Ring Concierge remains at the forefront of cultural and platform trends, leading innovation and testing across new and emerging channels
- Drive social media as a key revenue-generating channel, ensuring strategy ladders to traffic, conversion, and audience growth goals
- Build and lead a high-impact communications and influencer strategy that expands reach, builds credibility, and drives measurable business growth
- Identify and secure high-impact brand partnerships and collaborations that reinforce our brand positioning and support revenue objectives
- Cultivate and maintain strong relationships with top-tier media, creators, and cultural connectors to keep Ring Concierge present in key conversations
- Design and implement a robust ROI framework for influencer and partnership spend, constantly evaluating the effectiveness and refining strategy based on data and outcomes
- Double down on what’s working, eliminate inefficiencies, and ensure all partnership investments drive meaningful lift in traffic, acquisition, or revenue
- Bachelor’s Degree preferred
- 12+ years of relevant brand marketing experience required; luxury retail experience preferred
- Passion for brand building and storytelling, with the agility to move fast and the discipline to measure results
- Strong editorial sensibility paired with a data-driven mindset
- Ability to align brand strategies with overall business objectives and business goals
- Capacity to measure, analyze, and interpret the impact of social, communication, and influencer marketing efforts
- Proven ability to lead, mentor, and scale high-performing teams across multiple brand functions
- Strong verbal and written communication skills for effective collaboration with influencers, creators, and other marketing team members
- Deep understanding of consumer dynamics, cultural trends, brand storytelling, and media/influencer dynamics
- Proven ability to establish and maintain partnerships with influencers, brands, and media outlets
- Highly collaborative, proactive, and adaptable in a fast-paced, entrepreneurial environment
- Experience working with in-house creative teams, editorial partners, and agency relationships
- Full-time role located in midtown NYC
- Hybrid work model, with the expectation of four days per week in office and nights and weekends as needed
- Office Hours: 9:00 am to 6:00 pm, with the knowledge that we have a startup culture and your day may extend past listed office hours
- Health, Vision & Dental Insurance for full-time employees
- 401K with employer match program
- Generous employee discounts on fine jewelry
- Paid time off, including an extra allowance of 3 days annually for religious observances
- The salary for this position is $210,000-$230,000, commensurate with experience
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