Business Analyst - Unified Media Planning / Ad Sales

Hybrid 3-4 days on site ideally in New York, NY or hybrid in NYC 3x a week

Our client seeks an independent Business Analyst and Facilitator with unified media planning, ad tech, and ad sales expertise to drive product definition, process transformation, and cross-functional alignment. The role will lead requirements, define future-state unified planning workflows across linear, digital, and streaming, and translate planning pain points into clear product requirements. The analyst will partner with technical teams and SMEs to optimize planning, trafficking, order management, and inventory workflows while facilitating workshops to align planners, sales, and operations. This engagement will guide product teams with rationale, ensure scalable integrations with downstream ad tech systems, and improve forecasting, inventory modeling, and data flows.

Due to client requirements, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.

Rate: $70.00 to $80.00/hr. w2

• Lead requirements gathering sessions and facilitate discussions to translate business needs into actionable product direction.
• Document current-state and define future-state business processes with clarity and alignment across stakeholders.
• Serve as a subject matter expert in ad sales for planning, trafficking, order management, and inventory workflows.
• Partner with technical teams to analyze legacy systems, uncover gaps, and define scalable processes.
• Guide product development by articulating the rationale behind requirements and ensuring outcomes meet objectives.
• Communicate fluently in ad tech terminology to bridge business and engineering teams.
• Challenge assumptions, identify opportunities, and propose innovative solutions.
• Create detailed process maps, user stories, acceptance criteria, and supporting documentation.
• Facilitate workshops to align planners, sales, and operations on unified workflows.
• Translate planning pain points into clear product requirements and rationale.

• Hands-on expertise with cross-channel planning workflows across linear, digital, and streaming.
• Deep understanding of unified campaign planning including budgets, allocations, reach and frequency, and pacing.
• Experience with planning platforms such as Mediaocean/Prisma, Operative, and Freewheel/Strata.
• Knowledge of planning data flows into order management, trafficking, inventory, and reporting systems.
• Proven ability to define future-state unified planning processes beyond current-state documentation.
• Strong grasp of forecasting and inventory modeling across channels.
• Experience integrating planning tools with downstream ad tech systems.
• Ability to identify gaps in legacy planning workflows and propose scalable solutions.
• Comfort leading workshops with planners, sales, and operations to align on unified workflows.
• Ability to translate planning pain points into clear product requirements and rationale.

• No specific degree or certification requirements stated.

Recruitment Transparency Notice

Eliassen Group values transparency in our recruitment practices. Please be advised that Eliassen Group utilizes artificial intelligence (AI) tools as part of its initial application screening and hiring process. You may receive email and SMS notifications from the Eliassen Virtual Recruiting Team ( [email protected] , 781-808-2924) inviting you to complete a brief voice screening as part of your application process. These tools assist our hiring teams in different ways, including but not limited to, assistance in reviewing application materials to help identify candidates whose qualifications most closely match the requirements of the position. All AI-assisted evaluations and responses are reviewed by human recruiters before any hiring decisions are made. The use of AI in our process is intended to support fairness, efficiency, and consistency, and Eliassen Group takes measures to prevent bias or discrimination in connection with its hiring practices. By proceeding, you acknowledge, agree, and consent to Eliassen Group’s use of these tools, including AI tools, as part of the application and hiring process.

Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range.

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About Eliassen Group:

Eliassen Group is a strategic consulting firm that helps organizations reach further and achieve more through our technology, business advisory, and life sciences solutions. For nearly 40 years, we have combined exceptional people, deep domain expertise, and intelligent capabilities to expand our clients’ capacity and accelerate meaningful outcomes. We are driven by a purpose to positively impact the lives of our employees, clients, consultants, and the communities we serve.

Eliassen is committed to building a diverse and inclusive team from a variety of backgrounds, perspectives, and skills. We are an Equal Opportunity and Affirmative Action Employer and all employment decisions are based on merit, performance, and business needs. Eliassen does not discriminate on the basis of race, color, gender identity or expression, sexual preference or orientation, sex (including pregnancy, childbirth, and related medical conditions), marital status, creed, religion, physical or mental disability, genetic information, military or veteran status, age, ancestry, national origin, citizenship status, prohibited criminal record inquiries of applicants and employees, or any other category protected by federal, state, or local laws.

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