Social Media Associate
- Channel Management (Instagram, Facebook, TikTok, Youtube, Pinterest)
- Content Creation
- Performance Tracking & Reporting
- Social Listening
- Able to manage multiple projects and deadlines with support and resources as needed
- Perform other duties and special projects as assigned
- Maintain and update the content calendar across all social platforms, supporting brand marketing while developing platform-specific content ideas
- Schedule and publish posts through Dash Social, ensuring all product tags and details are accurate
- Manage Steve Madden's social community through DMs and comments
- Write social media captions for @stevemadden’s Instagram and TikTok posts, and other owned brands as needed
- Create and execute content across platforms, focusing on weekly short-form videos for TikTok and Reels, as well as behind-the-scenes content from shoots and social content days
- Attend photoshoots and influencer events to capture content as/when needed
- Create engaging, brand-aligned Instagram Stories with innovative design elements
- Analyze post and campaign performance data, develop weekly and monthly reports, and provide actionable insights to improve content output
- Monitor social media creator and influencer trends, collaborating with PR/Influencer team on campaign and gifting opportunities
- Perform weekly social trend audit to pitch relevant content ideas for organic channels
- Nurture relationships with influencers, content creators, and brand friendlies via DMs and in-person events
- Coordinate with external teams for necessary approvals
- Act as a brand ambassador and liaison, ensuring clear communication and alignment with brand values
- Bachelor’s degree in Marketing, Communications, or related field
- Minimum of 1-2+ years of experience in social media, preferably within fashion, beauty, or lifestyle brands or a similar agency environment
- A deep understanding of major social media platforms (Instagram, Facebook, TikTok, Youtube, Pinterest) and their respective audiences, features, and best practices
- Experience running and scaling at least one brand social channel, including posting, community management, and reporting
- An eye for creating engaging, culturally relevant, social-first content
- Proficiency in social media management tools (Dash Social preferred, or similar)
- Ability to spot and stay ahead of trends
- Excellent interpersonal, problem-solving, communication, organization, and relationship management skills
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