Senior Editor, Digital Content Strategy Racing US (Hybrid)

About Motorsport.com

Motorsport.com is one of the world’s largest motorsport media platforms — the global home for Formula 1, NASCAR, IndyCar, and racing culture. As part of Motorsport Network, we deliver high-impact storytelling, video, and social content to millions of fans across platforms daily.

We’re looking for a creative, data-driven, and audience-obsessed Senior Editor, Digital Content Strategy to help lead the next chapter of growth for our U.S. editorial operation.

The Role

The Senior Editor, Digital Content Strategy will serve as the day-to-day editorial leader for Motorsport.com in the United States, reporting directly to the Head of Programming, U.S.

This is a dynamic and strategic role that combines editorial leadership, content planning, audience growth, and creative execution across Motorsport.com’s digital platforms.

This editor will balance hands-on management of day-to-day content operations with forward-thinking strategy around tentpole planning, data optimization, and multi-platform franchise storytelling — helping shape the voice, tone, and audience trajectory of Motorsport.com in 2025 and beyond.

Key Responsibilities

Editorial Leadership & Daily Operations

• Manage and mentor U.S. editorial staff, guiding story selection, headline writing, and coverage prioritization.
• Ensure Motorsport.com’s homepage, articles, and features maintain a consistent, high-quality voice aligned with brand tone.
• Oversee breaking news, trending coverage, and daily editorial output in coordination with global teams.

Strategic Planning & Content Calendar

• Own the editorial content calendar, including tentpole coverage, franchise/series concepts, and long-term content initiatives.
• Collaborate with senior leadership to align content priorities with key races, cultural moments, and sponsorship opportunities.
• Partner with sales and marketing teams to ideate and develop custom content packages and branded storytelling series.

Data & Audience Growth

• Use performance analytics and SEO insights to guide assignment planning, story angles, and headline optimization.
• Translate data into actionable strategy to grow U.S. traffic, engagement, and audience retention.
• Experiment with formats and storytelling approaches to maximize reach on Discover, search, and social.

Video & Cross-Platform Integration

• Collaborate with multimedia writer/editor talent to shape Motorsport.com’s YouTube and digital video strategy.
• Help define editorial and creative direction for video franchises and transforming traditional text franchises into cross-platform storytelling initiatives.

Creative Ideation

• Help drive brainstorming in editorial and production meetings; contribute innovative ideas for new series, event coverage, and fan-first storytelling.
• Support creative development for content tied to major motorsport tentpoles (e.g., Miami GP, Indy 500, Daytona 500).

Qualifications

• 6+ years of experience in digital sports media, preferably also with experience in entertainment or lifestyle verticals.
• Proven track record managing editorial teams and overseeing high-volume, high-quality digital publishing operations.
• Deep understanding of digital content strategy and analytics (Google Analytics, Chartbeat, etc.), and SEO best practices.
• Strong writing and editing skills with the ability to shape tone and narrative across a large-scale brand.
• Experience collaborating across editorial, social, video, and commercial teams.
• Passion for motorsport and familiarity with the global racing ecosystem (F1, NASCAR, IndyCar, etc.) is a major plus.

Why Join Motorsport.com

• Be part of a fast-growing, global motorsport media brand redefining fan engagement.
• Play a key role in shaping the voice and growth strategy of Motorsport.com’s U.S. operation.
• Opportunity to lead innovative projects across editorial, video, and branded storytelling.

Compensation

• Competitive base of $90K to $110K
• Hybrid work environment based in NYC