Director of Marketing

Director of Marketing

Threes Brewing, the Brooklyn-based brewery, bar, and event space is hiring a Director of Marketing to craft and tell the story of our beer, brand, and values.

This is a unique opportunity to build and lead the marketing function at a critical growth stage for an established Brooklyn brewery. Having proven our product-market fit, we're now ready to scale our marketing efforts with the right leader.

We believe that beer is a powerful conduit for creating meaningful human experiences, and we're focused on creating a robust marketing strategy that enables us to continue to deliver those moments for our customers. The Director of Marketing will understand the power of what it means to be a brand in the modern era and be deeply committed to treating customers so well that they become Threes evangelists. This role requires operational acumen to work cross-functionally with the executive team toward supporting growth across our retail and wholesale lines of business, while helping entrench Threes Brewing as an iconic NY brand. We're a team of passionate people building something special in Brooklyn, and we're looking for a marketing leader who's excited to drive real business results while maintaining our commitment to quality and community.

The ideal candidate has enough experience to work with the management team to guide and grow the marketing program, while also being resourceful, scrappy, and energized by building brands that drive measurable business results. The right fit will have a strong perspective on brand voice, storytelling, growth marketing, partnerships, and events; they'll also need to know enough about performance marketing to manage agencies and other external vendors.

Responsibilities include:

Management

• Refine and own coherent manifestation of Threes brand across channels and lines of business to create competitive differentiation and support short- and longer-term business goals
• Own marketing budget allocation and track efficacy to inform future strategies
• Coordinate and project manage activations and product releases across the Company
• Develop reporting tools to inform strategic decision-making, providing regular status updates for team
• Collaborate cross-functionally with each department to support company revenue growth
• Evolve marketing KPIs, business processes, and partner roster creating an accountable team culture
• Define needs for outside help in design, PR, advertising, and merchandise development; oversee and manage third-party partners for design, web, PR, and other areas to support growth

Brand Stewardship

• Work with leadership team to solidify market positioning and messaging to staff, partners, and customers
• Steward the look, feel, ethos, and tone of the Threes brand across all channels
• Maintain Threes Brewing's style guide to ensure a framework of consistency and cohesion
• Oversee digital asset management by cataloging, protecting and disseminating marketing-related files
• Work to expand the demographic reach of Threes Brewing beyond the existing fanbase
• Identify market trends that can be leveraged into business opportunities
• Editorial responsibilities for social media posts, stories, and replies across social platforms
• Develop email marketing programs that deliver value for existing fans of the brand
• Customize and deploy a launch plan for all major company initiatives
• Conceptualize and project manage large tent-pole events
• Maintain and oversee company website and all other front-end materials

Wholesale Support

• Support the sales team through the development of promotional materials for wholesale accounts
• Help design and execute launches for new product lines and expansion into new regions
• Provide practical marketing support to help the sales team maintain existing accounts and bring on new ones
• Oversee all beer releases, including consumer communication and cross-departmental workflow

Partnerships & Influencer Relations

• Work with third-party partners to build and maintain ROI-positive marketing campaigns to drive beer sales
• Target key influencers and act as a liaison for Threes Brewing wherever appropriate
• Support team and bolster retail partnerships with targeted press information and sample product shipments

Retail & Hospitality

• Drive patrons to our locations through strategic marketing initiatives, including hyper-local tactics (nearby businesses, apartments) and broader campaigns
• Support general managers to build and enhance customer loyalty programs for existing customers
• Determine the nature of events and develop relationships to bring them to life
• Drive promotional activities and develop audiences for public events
• Develop, measure and refine strategies to drive qualified leads and provide marketing support for private events business
• Oversee physical space look, feel, and design for both existing locations and expansions
• Conceptualize and order merchandise for consumers and trade, maintaining a cohesive brand catalog

E-Commerce & Corporate Sales

• Support direct-to-consumer online beer sales
• Help develop and promote corporate sales opportunities
• Deliver best practices for SEO to facilitate more earned media opportunities

Requirements:

• 5-7 years of experience in marketing in the CPG and/or craft beverage industry
• 3-5 years of deep focus on performance-based growth marketing
• MS Office / Google Analytics / Adobe Suite skills
• Passion for understanding business drivers and executing against them
• Expertise with web/email/social media and reporting platforms including Google Analytics
• Ability to distill complex ideas into ones that are easy to navigate and resonate with people in the real world
• Experience planning brands based upon creativity, strategic alignment, and consumer impact
• Employment at growth-stage company highly preferred
• Track record of marketing initiatives that directly contributed to revenue growth
• Passion for the craft beverage industry and building sustainable businesses through great products and experiences