Area Sales Manager

Location: Bronx Queens or Southern Upstate NY

Industry: Refrigerated Perishables (Dairy Preferred)

Travel: 90% Field-Based

Employment Type: Full-Time Onsite/Field

A leading refrigerated food manufacturer (perishables/dairy sector) is seeking an experienced Area Sales Manager to lead sales operations across key New York territories .
This role is heavily field-focused-immersed in retail stores guiding sales teams supporting merchandisers and strengthening customer relationships.

The ideal candidate is a bilingual (English/Spanish) leader with strong experience managing teams in the perishable/CPG food industry.

• Develop and execute region-specific sales strategies aligned with organizational goals.

• Identify market opportunities through competitor analysis customer insights and territory performance.

• Drive initiatives that increase market penetration and store-level impact.

• Lead mentor and evaluate a team of 6 Sales Representatives along with Merchandisers and Sales Associates.

• Conduct coaching sessions ride-alongs and ongoing training to enhance sales effectiveness.

• Set clear performance expectations and maintain accountability across the team.

• Oversee daily sales activities merchandising execution product placement and in-store visibility.

• Manage pipelines forecasting and CRM updates to ensure accurate reporting and planning.

• Ensure excellence in store-level execution for all promotions new product launches and resets.

• Build and maintain strong relationships with retail partners distributors and key decision-makers.

• Understand store-level challenges and collaborate with internal teams to resolve issues.

• Act as the territorys primary point of contact for retail operations and merchandising needs.

• Track and analyze key KPIs sales trends distribution gaps and promotional performance.

• Prepare weekly/monthly territory reports for senior leadership.

• Use data insights to enhance team performance and territory strategy.

• Experience managing teams of 8 in the refrigerated perishables or dairy industry.

• Fluency in both English and Spanish (mandatory).

• Strong background in CPG field sales route-based sales merchandising or retail operations.

• Hands-on leadership style with a willingness to spend 90% of time in the field .

• Strong analytical skills with experience in KPIs forecasting and CRM tools.

• Excellent communication coaching and relationship-building abilities.

• Base Salary: $70000 $85000 (based on experience)

• Annual Bonus: Up to 10% (based on EBITDA KPIs)

• Benefits:

  • Medical Dental Vision Life Insurance

  • 401(k)

  • Paid holidays vacation time and sick leave

• Vehicle Package: Car allowance gas tolls

• Company Equipment: Mobile phone laptop tablet and other peripherals

• Leaders with hands-on field sales experience in refrigerated perishables.

• Bilingual sales professionals who excel in fast-paced retail environments.

• Motivators who love coaching teams being on the ground and driving store-level success.