Senior Vice President of Marketing
About The Tie
The Tie is the leading provider of information services for digital assets. We work with the largest hedge funds, asset managers, exchanges, token issuers, banks, and trading platforms across the world. Our services include:
- The Tie Terminal – the institutional front-end for crypto data
- Enterprise APIs – real-time and historical feeds powering institutional workflows
- Investor Relations & Corporate Access – helping protocols engage with capital markets
- Redistribution Integrations – embedding our data into exchanges, custodians, and analytics platforms
- Institutional Conferences & Events – hosting premier private gatherings for decision-makers
Over the last few years, we've significantly expanded our product suite—beyond data into adjacent financial services—and we’re just getting started.
We’re looking for a Senior Vice President of Marketing to lead the company’s marketing strategy, guide brand evolution, and oversee all aspects of execution—from messaging and visual identity to collateral and campaigns.
What You’ll Do
Marketing Leadership & Strategy
- Define and own The Tie’s marketing strategy across all product lines, audiences, and channels
- Craft and evolve our brand narrative to reflect our growing footprint across data and financial services
- Work with the CEO and senior leadership to position The Tie in a way that resonates with our sophisticated, institutional clientele
- Lead a diverse team of marketers including graphic designers, video editors, creative directors, and content specialists
Cross-Functional Collaboration
- Work closely with:
- Sales to develop tailored collateral, pitch decks, and go-to-market messaging
- Product to translate technical releases into compelling stories and use cases
- Events to align brand and strategy across key institutional gatherings
- Ensure all messaging reflects a deep understanding of our client base , including hedge funds, asset managers, OTC desks, proprietary trading firms, banks, and VCs
Brand & Messaging Execution
- Oversee the redesign of our website , from layout and design to copy and structure
- Drive execution of high-quality marketing materials including:
- Product one-pagers and brochures
- Thought leadership content
- Sales decks and case studies
- Email campaigns and announcements
- Ensure consistency across all external touchpoints—visual identity, voice, tone, and positioning
Marketing Operations
- Define and track marketing KPIs tied to brand engagement, lead generation, and sales enablement
- Manage budgets and marketing ops tools (e.g., CRM integrations, automation platforms, content management systems)
- Establish scalable systems to support current and future product lines
Requirements
Who You Are
- 10+ years of experience in marketing, with 4+ years in a senior leadership role
- Deep understanding of digital asset markets and full time work experience in crypto
- A strong strategic thinker with proven experience owning brand development and GTM messaging in B2B or fintech environments
- Deep understanding of institutional financial clients , including hedge funds, banks, and asset managers
- Strong creative sensibility combined with operational rigor—able to manage both design and execution
- Experience managing and scaling a cross-functional marketing team
- Ability to thrive in a fast-paced, high-growth environment with competing priorities
- Background in capital markets and/or SaaS is strongly preferred
Benefits
- Competitive compensation (salary and options)
- Flexible paid time off
- Flexible working hours
- A fast-paced and exciting work environment
- Strong teamwork-driven culture
The Tie Inc is an equal opportunity employer
Recommended Jobs
Information Technology Specialist 1 (End User Services)
The duties that the incumbent of the vacancy will be expected to perform. Duties Description Responsibilities include, but are not limited to: • Provide remote technical support via the Service Desk …
Emergency Veterinarian J664745
**Seize a rewarding opportunity with a competitive annual salary up to $210,000!** Explore a career that fosters personal growth and offers a substantial sign-on bonus, ensuring you start on the best …
Cat Sitter
Professional Cat Sitter (1099 Contractor) — Brooklyn / NYC Metro Area Reliable. Detail-oriented. Great communicator. If you’re the type of person who sends thorough updates after each visit and…
Associate Treasury Management Consultant II
* Support assigned TMCs with sales related disciplines that help tie customers to the Bank* React to opportunities to consult clients and create find value-added solutions while leveraging products an…
Occupational Therapist
St. Peter's Health Partners is seeking a dedicated and compassionate Occupational Therapist to join our dynamic team of healthcare professionals in New York's Capital District. As a regional leader in…
Virtual Travel Support Specialist
As a Virtual Travel Support Specialist, you will serve as a primary point of contact for travelers from initial planning through trip completion. Your mission is to provide clear communication, manag…
Manager, Earned Community Engagement - MAC
Builds the 360 marketing plan for the brand and defines KPIs, also managing product & trade marketing activities, and collaborating with Consumer Engagement and Digital Teams. Manages and maintains th…
Breast Imaging Tracking Specialist
Job Details Job ID: 4248 Job Category: Diagnostic Position Type: Employee (Full Time) Position Summary We are currently hiring a Breast Imaging Tracking Specialist who will be responsibl…
Accounts Receivable Analyst (Tarrytown, NY)
The Accounts Receivable Analyst will report to the Sr. Manager, Accounts Receivable and, under the direction and guidance of the Sr. Manager, Accounts Receivable, be charged with all related funct…
Visual Merchandising Manager
At Richemont Americas, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered,…