Manager, Earned Community Engagement - MAC

ESTÉE LAUDER
New York, NY

Builds the 360 marketing plan for the brand and defines KPIs, also managing product & trade marketing activities, and collaborating with Consumer Engagement and Digital Teams. Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type). Manage and maintain discontinued products and returns with the objective of reducing returns. Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy. Manages pricing (new products, price increases, price upload and pricelist creation) according to regional and global policies. Analyzes sales performance of key categories. Responsible for campaigns (Event Management, timing of campaigns and tracking hereof) Supply management. Manages returns and assortments. Develops reports and analysis for all campaigns, with attention to A&P ROI, in order to improve marketing effectiveness. Builds local product offerings if relevant in collaboration with Trade Marketing. Supports Consumer Marketing in building local launch plans. Responsible for campaigns (Event Management, timing of campaigns and tracking). Contributes to Visual Merchandising decision making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams. Manages Marketing budget, reviewing P&L on a monthly basis. Degree in Marketing or equivalent + 5 years Marketing experience in a retail/cosmetics/luxury goods or FMCG arena Fluent English + Local Language Strong strategic accountability in marketing Good communication skills including understanding how to clearly communicate messages to consumer and key stakeholders Excellent analytical and decision making skills Personality: willingness to lead, test, learn and challenge the status quo. Proactivity Strong digital understanding, with interest in trends and new technology Ability to lead a cross functional team and interface with international markets High "luxury touch"

Posted 2025-11-27

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