Manager, Ad Sales Research

Manager, Ad Sales Research

(New York, NY)

About Atmosphere:

Atmosphere is the world’s #1 streaming service for businesses, offering 65+ channels of engaging, audio-optional TV. From news, sports and nature to viral videos, art, and more, Atmosphere delivers fresh programming designed to elevate any business space. Our company was built from the ground up to create unparalleled value for advertisers and next-level entertainment for companies around the globe.

About the role

Atmosphere is seeking a Manager of Ad Sales Research to own and execute custom full funnel campaign measurement for advertisers. This role sits at the center of Atmosphere’s measurement offering and is responsible for overseeing how campaigns are designed, paced, analyzed, and translated into compelling, sales ready results.

Reporting directly to the Vice President of Ad Sales Research, this role will lead measurement across the full funnel, from brand awareness and consideration, to foot traffic and web lift, to sales and incremental revenue impact. The role works closely with external research partners and internal sales teams to align measurement execution with commercial and client objectives.

The ideal candidate is comfortable operating across multiple research partners, managing studies end to end, and clearly articulating campaign performance in a way that supports revenue growth.

Core Responsibilities

Custom Campaign Measurement and Effectiveness

• Own the end to end execution of custom advertiser studies, including onboarding, study design, pacing oversight, analysis, and final reporting.
• Lead full funnel measurement across brand lift, foot traffic and visitation, web lift, and sales outcomes.
• Act as the primary research partner to Ad Sales, aligning measurement expectations prior to campaign launch and throughout the flight.
• Monitor pacing and delivery to confirm studies remain positioned for strong and reliable readouts.
  
  

Measurement Partner Management

• Work hands on with research partners including Kantar, Lucid, Cuebiq, InMarket, Foursquare, MFour, ABCS Insights, and others.
• Oversee study scoping and execution in accordance with best practices and partner capabilities.
• Identify and resolve measurement challenges while recommending adjustments when appropriate.
  
  

Results Storytelling and Sales Enablement

• Translate complex research outputs into clear, sales forward insights.
• Develop polished, executive ready materials that communicate campaign performance and business impact.
• Collaborate with Ad Sales to support client readouts, renewals, and upsell conversations.
  
  

Supporting Responsibilities

Case Study Development

• Lead the development of advertiser case studies from initial results through final storytelling.
• Maintain a library of approved case studies for use across sales pitches and marketing materials.
• Apply methodological rigor while keeping insights clear, compelling, and accessible.
  
  

Audience and Performance Insights

• Contribute to ongoing audience analysis and performance reporting to strengthen the broader sales narrative.
• Track trends across campaigns to inform future measurement recommendations.
  
  

Marketing Collaboration and Sales Materials

• Partner closely with the Marketing team to develop sales materials and thought leadership, with a particular focus on custom campaign measurement capabilities and outcomes.
• Help translate complex measurement methodologies and results into clear, market facing messaging that supports go to market initiatives and advertiser education.
  
  

Team Leadership & Mentorship

• Provide guidance and mentorship to Research Analysts supporting campaign execution.
• Review work for accuracy, insight quality, and clarity of storytelling.
• Help prioritize workloads across concurrent studies and longer term initiatives.
  
  

Requirements

• Bachelor’s degree in Marketing, Communications, Media Studies, Finance, Mathematics, Statistics, Marketing Analytics, or a related field. Relevant work experience may substitute for formal qualifications.
• 8+ years of experience in advertising, media research, or ad sales, preferably within a digital media company, streaming platform, or ad agency environment. 2+ years of coaching and leadership experience
• Hands-on familiarity with tools such as Kantar, Lucid, Cuebiq, InMarket, Foursquare, ABCS Insights, Nielsen, iSpot, VideoAmp, or similar.
• Direct experience managing custom campaign measurement across brand, visitation, and or sales outcomes.
• Proven experience creating and managing client-facing case studies, including translating research findings into compelling narratives.
• Strong understanding of media planning, pacing, and post campaign analysis.
• Advanced skills in Microsoft Excel (pivot tables, complex formulas, chart/graph creation) and PowerPoint, with the ability to build polished, executive-ready presentations.
• Comfort presenting insights to senior internal stakeholders, agencies, and brands.
• Highly organized and detail oriented with the ability to manage multiple live studies at once.
• Experience mentoring or managing junior analysts preferred.

Compensation and Benefits:

• Company Equity
• Competitive insurance plans
• Company 401(k) with employer matching
• Flexible Time Off policy

The base salary range for this position is $100,000 - $115,000. Actual salaries will vary and will be based on various factors, such as skills, experience, and qualification for the role. In addition, this position may be eligible for a discretionary bonus based on individual and company performance.

Don’t meet every single requirement? Research shows that women and underrepresented groups often hesitate to apply for roles unless they meet all the criteria. At Atmosphere, we’re committed to building a diverse, inclusive team where creativity, innovation, and teamwork matter most. If you're passionate about this role but your experience doesn't check every box, we still want to hear from you. You might just be the right fit for this or another role on our team.