Vice President, Creator & Influencer Brand Partnerships - New York, 10019

Vice President, Creator & Influencer Brand Partnerships - New York, 10019, United States of America

The Opportunity
We’re hiring a VP-level leader to redefine how our music lives in culture across creators, influencers, social-first storytelling, and emerging platforms. This is a high-impact role on our Sync, Licensing & Audio Branding team, built for someone who can turn creative momentum into commercial results and meaningfully move the needle for our songwriters through world-class brand partnerships.
You’ll lead the strategy, relationships, and dealmaking that positions our catalog and creative capabilities as essential inputs for brands and agencies; fueling campaigns people actually care about, and creating sustainable, scalable revenue in the creator economy.

How We LEAD:

Music is no longer just a layer in marketing, it’s a growth engine. The right partnership can break a song, elevate a brand, and create long-tail value for creators and rights holders. We’re looking for someone who can see around corners, open doors and build a creator-focused partnership machine that becomes an industry benchmark.

How You'll CREATE:

Build and Lead a Creator & Influencer Partnership Engine

• Develop and execute the vision and commercial strategy for our music across the creator/influencer ecosystem.

• Create a repeatable playbook for scaling creator-led partnerships: how we source, package, sell, execute, and renew.

• Identify platform shifts, audience behaviors, and cultural signals early, and translate them into business opportunities.

​ Originate High-Level Commercial Relationships

• Leverage an established personal network across creator studios, top influencers, social-first agencies, and brand marketing leaders to drive immediate partnership momentum.

• Position our catalog, songwriter community, and creative teams as strategic partners, not just a licensing solution.

Drive Revenue Through Brand Partnerships & Music-Led Campaigns

• Build new revenue streams through creator-first concepts, bespoke music programs, branded content frameworks, and integrated campaigns.

• Partner with internal stakeholders to structure, negotiate, and close deals (including rights, usage, term, territory, approvals, and renewals).

• Ensure partnerships are executed with excellence: delivering impact for brands while protecting and elevating our creators.

Collaborate Across a World-Class Music Organization

• Work seamlessly across sync, licensing, creative, A&R, legal, finance, and operations to align brand/agency needs with our catalog and capabilities.

• Serve as the internal voice of the creator economy, bringing sharp insight on what drives growth, discovery, and conversion in social marketing.

Bring Your VIBE:

Essential Experience & Network

• A proven, active network across creator studios, influencer ecosystems, social-first agencies, brands, and major advertising agencies.

• Demonstrated ability to originate and close partnerships with senior decision-makers (brand and agency side).

Commercial & Rights Fluency

• Understanding of music publishing, licensing, brand partnerships, creator programs, rights structures, or adjacent fields.

• Skilled in designing partnership value propositions that align with marketing objectives and deliver measurable outcomes.

Leadership Traits We’re Looking For

• Innovator + builder: you thrive in ambiguity and can create structure where none exists.

• Credible operator: you can run a pipeline, forecast accurately, and consistently close high-value deals.

• Cultural translator: you understand creators, community dynamics, and how trends become movements.

• High trust collaborator: you bring people along, align stakeholders quickly, and make teams stronger.

Bonus Points

• Experience building creator-led programs at scale (platform, studio, agency, label/publisher, or brand-side).

• Strong relationships with senior platform partners and emerging social ecosystems.

• A track record of shaping campaigns that break through culturally, not just perform on paper.

What You Can Expect From Us

• A team of music experts committed to creator success.

• The opportunity to shape a creator-first partnership function inside a leading music company.

• Competitive compensation, benefits, and the mandate to build something meaningful and durable.