Vice President, Creator & Influencer Brand Partnerships - New York, 10019

Universal Music Group
New York, NY

Vice President, Creator & Influencer Brand Partnerships - New York, 10019, United States of America

The Opportunity
We’re hiring a VP-level leader to redefine how our music lives in culture across creators, influencers, social-first storytelling, and emerging platforms. This is a high-impact role on our Sync, Licensing & Audio Branding team, built for someone who can turn creative momentum into commercial results and meaningfully move the needle for our songwriters through world-class brand partnerships.
You’ll lead the strategy, relationships, and dealmaking that positions our catalog and creative capabilities as essential inputs for brands and agencies; fueling campaigns people actually care about, and creating sustainable, scalable revenue in the creator economy.


How We LEAD:

Music is no longer just a layer in marketing, it’s a growth engine. The right partnership can break a song, elevate a brand, and create long-tail value for creators and rights holders. We’re looking for someone who can see around corners, open doors and build a creator-focused partnership machine that becomes an industry benchmark.

How You'll CREATE:

Build and Lead a Creator & Influencer Partnership Engine

  • Develop and execute the vision and commercial strategy for our music across the creator/influencer ecosystem.

  • Create a repeatable playbook for scaling creator-led partnerships: how we source, package, sell, execute, and renew.

  • Identify platform shifts, audience behaviors, and cultural signals early, and translate them into business opportunities.

Originate High-Level Commercial Relationships

  • Leverage an established personal network across creator studios, top influencers, social-first agencies, and brand marketing leaders to drive immediate partnership momentum.

  • Position our catalog, songwriter community, and creative teams as strategic partners, not just a licensing solution.

Drive Revenue Through Brand Partnerships & Music-Led Campaigns

  • Build new revenue streams through creator-first concepts, bespoke music programs, branded content frameworks, and integrated campaigns.

  • Partner with internal stakeholders to structure, negotiate, and close deals (including rights, usage, term, territory, approvals, and renewals).

  • Ensure partnerships are executed with excellence: delivering impact for brands while protecting and elevating our creators.

Collaborate Across a World-Class Music Organization

  • Work seamlessly across sync, licensing, creative, A&R, legal, finance, and operations to align brand/agency needs with our catalog and capabilities.

  • Serve as the internal voice of the creator economy, bringing sharp insight on what drives growth, discovery, and conversion in social marketing.

Bring Your VIBE:

Essential Experience & Network

  • A proven, active network across creator studios, influencer ecosystems, social-first agencies, brands, and major advertising agencies.

  • Demonstrated ability to originate and close partnerships with senior decision-makers (brand and agency side).

Commercial & Rights Fluency

  • Understanding of music publishing, licensing, brand partnerships, creator programs, rights structures, or adjacent fields.

  • Skilled in designing partnership value propositions that align with marketing objectives and deliver measurable outcomes.

Leadership Traits We’re Looking For

  • Innovator + builder: you thrive in ambiguity and can create structure where none exists.

  • Credible operator: you can run a pipeline, forecast accurately, and consistently close high-value deals.

  • Cultural translator: you understand creators, community dynamics, and how trends become movements.

  • High trust collaborator: you bring people along, align stakeholders quickly, and make teams stronger.

Bonus Points

  • Experience building creator-led programs at scale (platform, studio, agency, label/publisher, or brand-side).

  • Strong relationships with senior platform partners and emerging social ecosystems.

  • A track record of shaping campaigns that break through culturally, not just perform on paper.

What You Can Expect From Us

  • A team of music experts committed to creator success.

  • The opportunity to shape a creator-first partnership function inside a leading music company.

  • Competitive compensation, benefits, and the mandate to build something meaningful and durable.

Posted 2026-02-27

Recommended Jobs

Outreach Worker, Save Our Streets South Bronx

Center for Justice Innovation
New York, NY

Job Description Job Description THE ORGANIZATION The Center for Justice Innovation is a nonprofit organization dedicated to advancing community safety and racial justice. Since 1996, we’ve wor…

View Details
Posted 2026-03-29

Job Offer: Property Maintenance Manager- Up to $85k+ Annually

Poughkeepsie, NY

Property Maintenance Manager- Up to $85k+ Annually Property Maintenance Manager position available with well-established Real Estate Developer in Dutchess County. Qualified candidates will have…

View Details
Posted 2026-03-10

Assistant Public Defender

Jefferson County Human Resources
Watertown, NY

How to Apply: To be considered for this position, please submit your application directly to Jefferson County Human Resources. You may apply online via our Employment Portal at jefferson-portal…

View Details
Posted 2026-02-09

Medical Courier (Government Contract)

Reliant MedCare Transport LLC
Buffalo, NY

Company: Reliant MedCare Transport LLC Location: Buffalo, NY (Serving Buffalo VAMC & Regional Partners) Job Title: Medical Logistics Courier (VA Healthcare System) Pay Rate: TBD (Competitiv…

View Details
Posted 2026-04-11

International Freight Forwarding Agent

Rich Products Corporation
Buffalo, NY

Location: Buffalo, NY, US, 14202 Req ID: 40138 Segment: Logistics ROAR Logistics, Inc. is a global transportation service provider (3PL) and U.S. Customhouse Brokerage, of…

View Details
Posted 2026-03-30

Physician

ProLocums
Yonkers, NY

We are seeking a Board-Certified remote diagnostic radiologist for an ongoing, overnight position starting January 1, 2026. ~ Specialty : Radiology ~ Start Date : January 1, 2026 ~ Coverage Type…

View Details
Posted 2026-04-13

Job Opportunity: System Analyst - Infrastructure

Poughkeepsie, NY

System Analyst - Infrastructure Benefits : »Competitive compensation »Medical, dental, and vision insurance » 401(k) retirement savings plan with substantial company match …

View Details
Posted 2026-01-31

Welder I

Bluefors
Syracuse, NY

Job Description Job Description Welder I Pay range: $21-25/hr DOE **This position is located in Syracuse, NY At Bluefors, we are proud to design and manufacture world-class cryogenic soluti…

View Details
Posted 2026-04-11

Manager, News Technology Services

New York, NY

#WeAreParamount on a mission to unleash the power of content… you in? We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re …

View Details
Posted 2026-04-11