SEO/SEM Specialist

OVERVIEW OF THE COMPANY

Fox News Media

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

JOB DESCRIPTION

Fox Nation is seeking a dynamic and analytical SEO/SEM Specialist to join our team. This role is pivotal in driving our digital marketing efforts and enhancing our online presence. Reporting to the Senior Manager of SEM/SEO, the SEO/SEM Specialist will be responsible for executing and optimizing paid search campaigns, ensuring alignment with our strategic goals.

A SNAPSHOT OF YOUR RESPONSIBILITIES:

• Keyword Research & Strategy: Conduct comprehensive keyword research to create effective keyword lists for paid search campaigns, ensuring alignment with business objectives and audience targeting.

• Ad Copywriting: Develop compelling and engaging copy for paid search ads that drive clicks and conversions, while maintaining brand voice and messaging consistency.

• Reporting & Analysis: Prepare monthly and ad-hoc reports to track campaign performance, identify trends, and provide actionable insights to optimize future strategies.

• Budget Monitoring & Optimization: Oversee campaign budgets, ensuring efficient allocation and optimization to maximize ROI and achieve desired outcomes.

• Industry Trends & Updates: Stay current with the latest search engine marketing news, trends, and best practices to ensure our strategies remain competitive and effective.

• Partner Relationship Management: Maintain and nurture relationships with external partners and vendors to ensure seamless collaboration and campaign execution.

• Content Schedule Awareness: Stay informed about the content schedule and new releases on the Fox Nation platform to align search strategies with upcoming programming.

• Performance Communication: Communicate account performance, insights, and recommendations to management, ensuring transparency and alignment with business goals.

WHAT YOU WILL NEED:

• Proven experience in SEO/SEM, preferably 1-3 years within a media or streaming service environment.

• Strong analytical skills with the ability to interpret data and make informed decisions.

• Excellent written and verbal communication skills.

• Proficiency in search engine marketing tools and platforms.

• Ability to work collaboratively in a fast-paced environment.

• Strong organizational skills and attention to detail.