Analyst Digital Merchandising

Position Summary:

The Analyst Digital Merchandising plays a key role in executing and optimizing the merchandising strategy across JetBlue’s digital storefront. This role includes writing and editing content that follows UX best practices and aligns with JetBlue’s brand tone, SEO/GEO requirements, and merchandising goals. The Analyst supports the planning and deployment of high-quality content across product and category pages, tailored to seasonal, promotional, and evergreen needs.

The Analyst reports to the Manager E-Commerce Marketing and is responsible for managing content within the CMS, supporting campaign merchandising efforts, and collaborating across Design, Brand, SEO, and Product teams to bring merchandising stories to life.

The ideal candidate brings strong attention to detail, a collaborative mindset, and a passion for digital storytelling. They thrive in a fast-paced, dynamic environment and exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun

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Essential Responsibilities:

• Build, maintain, and evolve the merchandising content strategy for JetBlue.com and the JetBlue mobile app across both promotional and evergreen periods.
• Partner with creative to write, edit and manage merchandising content across PDPs, landing pages, banners, and category pages
• Publish and manage content using JetBlue’s CMS (Magnolia), ensuring compliance with tagging, QA, formatting, and accessibility standards
• Write UX copy for transactional flows including booking pages, ancillary offers, and upsell modules, in alignment with SEO, brand, and accessibility standards
• Perform ongoing content audits and execute updates driven by product launches, seasonal shifts, policy updates or merchandising refreshes
• Partner with Design, SEO, Product, Loyalty, Advertising and Brand Marketing to coordinate campaign and evergreen merchandising updates
• Drive and support CMS component optimization by collaborating on layout evolution and copy effectiveness
• Track merchandising module performance and recommend improvements based on engagement trends
• Leverage AI tools to generate, edit, and scale merchandising content efficiently
• Stay current on UX writing conventions, visual hierarchy strategies, and digital merchandising innovations
• Support experimentation and testing initiatives with merchandising modules and layouts
• Other duties as assigned

Minimum Experience and Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, Merchandising, or a related field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience.
• One (1) year of experience in digital merchandising, e-commerce content strategy, or UX copywriting
• Experience writing or optimizing UX copy within transactional flows for web and/or mobile platforms
• Strong writing/editing skills with attention to conversion, clarity, and brand voice
• Proficiency in Magnolia CMS, or experience working in structured enterprise CMS environments
• Understanding of semantic HTML, front-end markup, and component-based content systems
• Familiarity with SEO principles, structured content tagging, and web accessibility standards
• Strong organizational and QA skills with the ability to manage multiple publishing workflows
• Comfort working cross-functionally with creative, marketing, technical, and product teams
• Strong team player with the ability to take initiative and work well independently
• High attention to detail with the ability to think critically
• Effective written, verbal and presentation skills
• Able to work flexible hours and be available for an emergency response on short notice
• Available for occasional overnight travel (10%)
• Must pass a pre-employment drug test
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required. This position is not eligible for visa sponsorship

Preferred Experience and Qualifications:

• Three (3) years in merchandising or e-commerce content roles in retail, travel, or consumer digital products
• Experience managing full content lifecycles from strategy through publishing and iteration
• Exposure to CMS governance, localization workflows, or personalization frameworks

Crewmember Expectations:

• Regular attendance and punctuality
• Potential need to work flexible hours and be available to respond on short-notice
• Able to maintain a professional appearance
• When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
• Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
• Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
• Identify safety concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report(SAR))
• The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.

Equipment:

• Computer and other office equipment

Work Environment:

• Traditional office environment

Physical Effort:

• Generally not required, or up to 10 pounds occasionally, 0 pounds frequently (Sedentary)

Compensation:

The base pay range for this position is between $64,350.00 and $89,600.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more