Vice President and General Manager

Lensa
Rochester, NY

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#26-1028

Business Unit

WHEC-TV

Employee Classification

Full Time Regular

About Us

WHEC-TV, News10NBC, strives to create a community of acceptance and inclusion, built on a strong foundation of transparency, integrity and creativity. We are committed to delivering important Enterprise stories in addition to In-Depth and Investigative reporting every day. We consistently challenge ourselves to improve user experiences in our broadcast, digital and social media platforms. As a Hubbard Rochester, NY employee, you are surrounded by opportunities for growth while working with some of the very best talent in the industry. Our mission is to inform, educate and entertain as we engage and strengthen our community and create value for all stakeholders. At News10NBC, we value you and everything that makes you uniquely you.

Job Overview

The position of Vice President/General Manager requires a strong leader at the NBC affiliate in the Rochester, NY market. As the leader of this multi-platform operation, the Vice President/General Manager will be responsible for providing leadership, a cohesive vision and driving innovation to ensure the station’s performance is economically sound and editorially responsive. The successful candidate must engage and lead a high performing team and develop and execute the long-term vision of the station. This position reports directly to the President of Hubbard Television Group.

Job Responsibilities

  • Responsible for overall success of the station, with full accountability for news, programing, sales and operations. Establish station objectives in conjunction with Hubbard goals and philosophy and determine strategies for execution.
  • Develop short, intermediate and long-range market strategies and plans which enhance the product and provide profitable solutions to customer/clients opportunities.
  • Recruit, retain and develop top talent through leadership, communication and collaboration.
  • Responsible for programing all day-parts and all local content in station-produced newscasts and platforms.
  • Set budget with Corporate approval; d evelop, manage and be responsible for the annual budget, including accurate forecasting and performance.
  • Ensure revenue and expense goals are assigned, managed, monitored and correctly executed to achieve benchmarks.
  • Identify and deliver opportunities to grow multi-platform content and distribution capabilities including the growing digital business.
  • Manage department heads and oversee their individual performance within an efficient and effective organizational structure.
  • Provide leadership and build relationships in the community and maintain and develop local station image in viewer communities (public relations and public affairs).
  • Other duties as assigned and needed.

Qualifications

  • Must have demonstrated strong traditional broadcast television management experience and acumen; 5 years broadcast experience as a General Manager, News Director or Sales Director preferred or a combination of roles proving leadership and management skills.
  • Proven leadership ability required with successful experience directing and leading a team. Demonstrated innovative leadership, communication and staff development skills with a history of successful leadership, innovation and goal achievement in a multimedia company.
  • Must be fluent in business financial reports, managing costs, building a profitable business and able to direct actions for their achievements.
  • Must have ability and experience in thinking independently, analyzing and solving problems; must excel at establishing and balancing priorities.
  • Must be goal-oriented with a strong focus on business performance.
  • Must have broad-based knowledge of television station operations including FCC regulations and license fulfillment requirements.
  • Must have strong budgeting skills, demonstrating creative use of available resources and proven planning, prioritizing and achievement of financial and strategic objectives.
  • Willingness to invest time & effort in community leadership as a positive representative of the station.
  • Physical Requirements:

Ability to communicate in English both verbally and in writing. Ability to read, hear and speak clearly. Ability to prepare reports, business correspondence, and business proposals. Able to manipulate computer keys and general office equipment, including telephone. Able to drive own vehicle for the purpose of meeting clients and attending events. Requires the ability to think critically, strategically and tactically and to articulate information in clear, concise manner to others. Must be able to think quickly and creatively. Must be able to perform the essential functions of the job. The Company will make reasonable physical accommodations to facilitate the ability to perform essential job functions.

This position is subject to pre-employment criminal and consumer financial history background checks. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Additional Information

This position is subject to pre-employment criminal, driving record, and consumer financial history background checks. A criminal conviction, arrest pending adjudication, or adverse financial history or driving record information that does not relate to the requirements of the position or company policy will not, on its own, disqualify an applicant. The company will use background check information in a confidential, non-discriminatory manner consistent with applicable federal, state and local law.

Compensation And Benefits

When extending an offer, the company considers a variety of factors such as (but not limited to) the candidate's work experience, education/training & key skills as well as internal peer equity and other market and business considerations. Salary range is $175,000-$275,000 plus bonus For information regarding our benefits, please copy the link below and paste in your browser:

Req Affirmative Action Statement

We are an equal opportunity employer, including disability/vets.

Req Diversity Statement

Hubbard Broadcasting has been committed to representing the communities we serve since our founding over 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.

If you have questions about this posting, please contact [email protected]
Posted 2026-04-03

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