Digital Analytics Specialist

About the role

Experience-Interaction is a digital-first marketing agency that delivers strategy, creative services and technology solutions to drive brands forward. They believe successful work is born from clear communication, critical thinking and nimble execution and work in collaboration with brands to develop digital ecosystems that inspire, engage and perform.

As a Digital Analytics Implementation Specialist, you will be accountable for implementing the digital tagging and analytics measurement strategy for Experience-Interaction’s portfolio of digital products, including websites, ecommerce, and reporting applications. The Digital Analytics Implementation Specialist is responsible for supporting all advanced platform implementations (Google Tag Manager, Google Analytics, and Enterprise Marketing Automation Platforms) as well as tagging, testing, reporting and ad hoc troubleshooting.

You will report directly to the Director of Digital Marketing and you will collaborate with members of the account, creative, and technology teams.

Summary

This role will work closely with digital marketing, development, and account team members to capture the data needed to drive business decisions and make brand recommendations.

Centralize digital tracking, analytics, and associated data quality

Allow EI Digital to leverage attribution modeling to inform campaign and budget decisions

Implement and manage analytics platforms (primarily Google Tag Manager, Google Analytics, Google Optimize)

Core Responsibilitiess

Direct data layer implementation on new sites and pages across website properties

Create and maintain documentation related to data layer implementation requirements

Develop and maintain processes for tag requests/approval and management

Partner with IT development teams for user acceptance testing and implementation

Manage tags via tag management platform (GTM)

Diagnose issues with existing platform configurations and tags, and provide recommendations for improvement

Work with third parties to resolve discrepancies or platform issues

Maintain working knowledge of industry best practices and changes in analytics platforms, and identify how they impact existing clients

As needed, work with developers to communicate what an implementation is designed to accomplish; define JavaScript functions that need to be executed

Implement site personalization and testing & targeting tools (Optimize, etc.)

Collaborate with agency partners and ensure they are following analytics and measurement best practices

Set KPIs and track progress towards them across digital projects

Requirements & Experience

5+ years business experience with 3+ years digital analytics implementation experience

3+ years of working with the Google360 and GTM or similar platform

3+ years of experience with HTML, JavaScript, jQuery (ability to read, write, troubleshoot code)

Experience creating and maintaining operational data quality monitoring processes

Experience working with tag management platforms and data layers

Exposure to web diagnostic tools like Fiddler2 or Firebug a plus

Web analytics certification a plus

Tag management certification a plus

Benefits

Medical, dental vision and life insurance

401K match after 3 months of employment

Bonus PTO days to celebrate the day you were born, volunteering and personal wellness

Referral Bonuses

Remote work options for all employees