Director, Retail Development

BBC Studios

Bold. British. Creative: that’s BBC Studios. Combining the strengths of the UK’s most-awarded productioncompany with a world-class distributor, we fund, create, distribute andcommercialize world-class content forthe BBC and other UK and international companies. Our aim is to inspire audiences around the globe withquality content that informs, educates andentertains and to strengthen the BBC, our partners and widerindustry both creatively and financially. We seek to be the best British content company in the world; a first-choice partner andemployer, where everyone can flourish and do their best work.

Brands & Licensing

Brands & Licensing is responsible for developing and deepening fan engagement to commercialize our IP content. This includes exploring digital growth opportunities for the business,looking at innovative licensing models and driving value from BBC Studios' world-famous brands such as Doctor Who, Bluey, Top Gear, Strictly Come Dancing/Dancing With The Starsand BBC Earth. We run global businesses from live events to merchandise through to music and magazine publishing. We are right at the heart of helping BBC Studios identifyopportunities for growth and future proof its success through scaling digital business models such as social media monetization and gaming through our new business division toidentify the business models of the future. On top of that we are the center of global data and do world class marketing to ensure BBC Studios brands generate fame globally.

We really understand the business we are in and know how to drive impact and growth through smart and innovative partnerships. We live and breathe as one cohesive team with greatspirit and an inclusive approach to everything we do that draws our the best of each of us. Welcome to Brands & Licensing.

Job Purpose

Step into a pivotal role at BBC Studios where your expertise will shape the retail success of iconic brands like Bluey, Doctor Who, and BBC Earth. Drive retail relationships and innovative growth strategies to deliver ROI in retail and omnichannel accounts across US and Canadian retail channels, ensuring our brands captivate and resonate with audiences everywhere.

The Director, Retail Development role will execute omnichannel retail development and marketing strategies to maximize brand presence and retailer support.

The primary focus will be to expand and manage BBC Studios brands’ retail placement across mid-tier, value, off price, grocery, drug and new business channels in the US and Canada. Opportunity to support eCommerce, as well.

Key Responsibilities and Accountabilities

• Cultivate, nurture and grow relationships with Buyers, DMMs and Marketing Leads across key retailers.
• Develop and execute brand strategies across BBC Studios’ growing portfolio of brands to increase brand visibility, product placement and
  sell through. Craft compelling, creative, customized and strategic brand presentations for retailers including: Infographics, sizzles, visual graphics, competitive analysis and recaps. Communicate, educate and motivate retail buyers, management and marketing teams on BBC Studios’ brands, content, marketing initiatives and licensing partners with the goal of gaining support, brand presence and driving revenue growth.
• Analyze available POS to drive sell through, help identify key learnings and new opportunities across US and Canadian retailers.
• Execute retail marketing activations including digital and in-store events/promotions/campaigns, costume appearances and bespoke opportunities that drive excitement, social engagement, traffic and sales.
• Collaborate with internal team, licensing partners and agencies to develop meaningful, turnkey retail programs that achieve positive ROI.
• Analyze and evaluate retail and consumer trends to identify opportunities for brand/retail placement and retail marketing initiatives.

Knowledge, Skills, Training and Experience

Knowledge and Experience
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint), Adobe Illustrator and Photo Shop is a plus
• Superior writing and proofing skills, with an eye for design
• Excellent verbal and written communication skills
• Ability to negotiate favorable retail activations and placement
• Strong organizational skills and attention to detail

Basic Requirements:
• Ten plus years of experience in Retail Development, Licensing or Category Management
• Experience managing broad range of retail channels of distribution
• Solid network of retail buyers, management and marketing leads across mid-tier, value, drug, grocery, department and off-price channels.
• Strong familiarity with licensees across all categories.
• Thorough understanding of the US and Canadian retail and entertainment landscape
• Fortitude to lead and prioritize overlapping projects with tight deadlines from conception to completion.

Additional Desireables:
• Pop-culture lover, with a passion for global content, trends & audiences
• Solid understanding of US and or Canadian retail channels
• Proactive, collaborative team player
• Self-motivated multi-tasker
• Willing to travel when needed

Compensation

The anticipated annual base salary for this position is $145,000-$150,000 + 15% Bonus. This does not include other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.

Benefits and Perks

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Work/life balance
• Free Retirement Consulting to All Employees
• Pet Insurance
• Commuter Benefits
• Gym Reimbursement

About the BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achievetheir full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles.

The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. We are committed to equality of opportunity and welcomeapplications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.