Director, PR & Communications

HearstLab
New York, NY

GlossGenius is seeking a Director of PR & Communications to craft and amplify the GlossGenius story across key audiences including investors, employees, customers, and the broader market. This role is ideal for a natural storyteller who can connect different narratives and build a unified brand vision. You will own external communications strategy and execution, translating product innovation and market momentum into compelling narratives that demonstrate GlossGenius’ category leadership.

Responsibilities will include:

  • Use AI tools to accelerate content development, research, and media monitoring, including drafting and refining executive communications and tracking competitive coverage in real time
  • Craft compelling narratives and communications strategies for investor, employee, and customer audiences
  • Connect the founding story, product vision, and market opportunity in authentic and differentiated ways
  • Build and execute media strategies and programs to earn coverage in top-tier business, tech, and industry publications
  • Cultivate relationships with journalists and secure strategic placements to advance positioning
  • Partner with founders and executive leadership on thought leadership content, speaking opportunities, and public positioning across owned and earned channels
  • Draft and refine executive content including LinkedIn posts, blog announcements, keynote talking points, and media interviews

You’re a great fit if you:

  • Have 8-10+ years in communications, including experience at a top-tier PR agency and running in-house communications programs
  • Have a proven track record crafting narratives for fast-growing tech companies and brands with strong customer affinity
  • Have experience managing integrated communications across investor announcements, employer brand, and customer marketing
  • Can demonstrate a portfolio of earned media placements in business and tech publications
  • Excel at storytelling and can make complex ideas compelling for any audience
  • Think strategically and understand how communications efforts support broader positioning goals
  • Balance strategic thinking with hands-on execution and attention to detail
  • Are fluent with AI-powered writing, research, and media tools, using AI to enhance speed and quality while maintaining a human voice and judgment

Total Compensation

The starting base salary for this role is $200,000-$250,000 plus target equity and benefits. The base salary offered depends on skills, experience, and education.

Additional benefits include:

  • Flexible PTO
  • Competitive health and dental insurance options, with premiums partially or fully covered
  • In-person opportunities for collaboration and team building
  • Fertility and adoption benefits
  • Generous, fully-paid parental leave policy
  • 401k benefit, eligible from day 1
  • Yearly stipend for approved professional development expenses
  • Pre-tax commuter benefits
  • Dependent Care FSA
  • Home office support

We are looking for builders who approach problem-solving and workflows in an AI-first way. Please share a description of a solution you have implemented using AI.

Posted 2026-05-24

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