Lead, Digital Media Sales

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Job Description

Corporate support—through cross-platform media buys, sponsorships, philanthropic and strategic partnerships—plays a vital role in sustaining our work in public media and expanding the reach of our content and mission to new audiences.

An immediate opportunity is available for a Senior Specialist, Digital Media Sales, who will work in a highly collaborative environment to develop revenue-generating strategies for digital buys and partnerships to grow digital media revenue and secure new corporate clients in support of revenue goals.

The Digital Media Sales Lead is responsible for responding to digital media buying agency requests, prospecting, selling, and closing digital media buys and corporate partnerships across our platforms, both directly with corporate clients and through media agencies. This role entails developing digital-focused sales materials using audience and demographic data. making sales calls and pitches, building strong client and agency relationships, and managing effective execution of digital media campaigns once secured.

Responsibilities include, but are not limited to:

• Prospect, pitch, and close digital media buys and sponsorship opportunities across The WNET Group’s digital platforms, including websites, social media, streaming services, podcasts, and e-newsletters;

• Create customized, digital-only sponsorship proposals that highlight WNET’s audience reach and the unique benefits of digital media campaigns;

• Serve as a key point of contact for digital sponsorship clients, ensuring their needs are met and maintaining a high level of satisfaction throughout the campaign lifecycle;

• Collaborate with the Integrated Media Sales team on cross-platform opportunities across our content portfolio;

• Work closely with Marketing Services on budgets, billing, and media post reports.

• Track digital inventory, campaign performance, collaborate with Research to measure key metrics, and provide regular reports to clients, offering insights into engagement, reach, and ROI;

• Maintain accurate sales pipeline and client interactions in CRM; shepherd legal contracts, prepare partnership recap reports, etc.;

• Other relevant duties, as assigned.

Qualified candidates will possess exceptional written and verbal communication, storytelling, and presentation skills and be highly organized, with the ability to manage competing priorities, adapt in a fast-paced environment, and effectively balance multiple accounts and deadlines.

Additional qualifications include:

• Minimum of five (5) years of direct sales experience in a competitive market sales environment;

• Demonstrated track record of digital media sales including display, video, social, podcasts programmatic, and related channels in digital media ecosystem;

• Success achieving revenue goals, successful engagement with media buying agencies and working directly with clients;

• Proficiency with media research; knowledge of digital data and metrics;

• Outstanding presentation skills – ability to present to groups.

• Strong campaign and client management skills;

• Understanding marketing, events, social media and promotions;

• Proficiency with CRM tools (Salesforce or similar preferred), Microsoft Office Suite (including Excel, PowerPoint, Word, and Airtable;

• Proactive and resourceful, with a strong sense of ownership and the ability to work effectively both independently and collaboratively.

• Ability to participate in evening and weekend events will be necessary.

• Understanding of non-profit fundraising landscape, a plus.

This is a hybrid position. The WNET Group reserves the right to change and/or modify the hybrid schedule at its discretion.

The WNET Group

825 Eighth Avenue

New York, NY 10019-7435

It is the policy of WNET not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, veteran status or any classification protected by law.

The WNET Group offers competitive salaries, excellent benefits, and a supportive working environment. Salary ranges are based on benchmarked nonprofit and industry related data provided by an outside consulting firm and are commensurate with skills and experience. The hiring salary range for this position is $87,000.00 - $90,000.00. Internal equity considerations will be reviewed before making a final offer.