Senior Copywriter & AI Systems Architect

HearstLab
New York, NY

GlossGenius is seeking a Senior Copywriter & AI Systems Architect to reinvent how marketing copy is created and scaled, combining hands-on writing with the development of AI-powered systems that elevate the entire marketing organization.

Responsibilities will include:

  • Write across the full marketing funnel, including paid social, email, landing pages, video scripts, and campaigns, bringing business-owner pain points to life and demonstrating how GlossGenius provides unique solutions.
  • Architect and build AI-powered copywriting and copy-review systems, designing and iterating workflows and tools to ensure brand standards and efficiency.
  • Build and maintain a living style guide and brand voice framework to serve as the foundation for all copy and systems.
  • Serve as the editorial authority, setting standards, running AI-powered copy reviews, providing feedback, and coaching partners to improve messaging decisions.
  • Develop integrated campaign messaging, creative territories, and taglines that differentiate GlossGenius in the market.
  • Stay current on brand and performance marketing trends and AI systems, bringing new perspectives and innovations to the team.

You’re a great fit if you:

  • Have 5+ years of copywriting experience with a portfolio spanning brand, performance, and lifecycle marketing.
  • Are fluent in outcomes-first writing, translating product features into business impact and customer transformation, with a strong narrative approach.
  • Have experience setting copy standards at an organizational level through style guides, voice frameworks, or AI-powered writing systems.
  • Possess hands-on AI fluency, having built AI writing tools and workflows that improved team operations.
  • Have strong performance marketing instincts and understand what drives conversion in competitive environments.
  • Bring a clear point of view on what great creative looks like and can rally cross-functional partners around your perspective.

Total Compensation

The base salary for this role in New York is between $145,000-$170,000 plus target equity and benefits, dependent upon skills, experience, and education.

Additional benefits include:

  • Flexible PTO
  • Competitive health & dental insurance options, with premiums partially covered
  • Fertility and adoption benefits
  • Generous, fully-paid parental leave policy
  • 401k benefit, eligible from day 1
  • Yearly stipend for professional development
  • Pre-tax commuter benefits
  • Dependent Care FSA
  • Home office support
  • Team bonding opportunities, both virtual and in-person throughout the year

We are looking for builders who approach problem-solving and workflow design in an AI-first way and can demonstrate how they use AI to drive results.

Posted 2026-05-24

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