Director, Marketing Strategy - New York, 10019

Director, Marketing Strategy - New York, 10019, United States of America

How we LEAD:

We are currently seeking an experienced Marketing Director, to drive the strategy for the actively signed/on-roster artists across the labels of the Republic Collective.

The role will develop, and execute campaigns across the assigned roster employing modern, dynamic ‘always-on’ approach. The Director serves as a strategic partner to label leadership, guiding cross-functional teams and mentoring managers, while bringing deep expertise across digital marketing (short-form video, influencer strategy, advertising), commerce (physical and digital product delivery, DSP landscape), eCommerce (artist and label stores), CRM, and audience growth. The ideal candidate has a passionate view of catalog as a living, evolving asset drives strategies that grow audiences and engagement, and is accountable for campaign impact and cultural relevance and revenue contribution.

How you’ll CREATE:

Catalog Strategy & Planning

• Confidently identify and prioritize opportunities to reframe, reintroduce and elevate catalog through storytelling and content and highlight cultural moments.
• Develop and manage marketing plans aligned with current releases, touring, anniversaries, and cultural moments for the actively signed artists across the labels of the Republic Collective.
• Position catalog as a growth engine for artist development, audience expansion and revenue generation.
• Partner with label leadership to align catalog strategy with frontline releases, touring, anniversaries, and broader artist narratives.

Project Management & Execution

• Oversee multiple concurrent catalog campaigns, ensuring strategic consistency, creative excellence, and on-time execution.
• Guide campaign frameworks across DSPs, short-form video platforms, social, paid media, creator partnerships, and emerging channels.
• Establish best practices for workflows, timelines, and approvals across labels and teams.
• Ensure campaigns are optimized for both fan impact and revenue generation.

• Drive collaboration across digital marketing, commerce, eCommerce, CRM, data, finance, and artist management teams.

Digital Marketing & Audience Growth

• Leverage audience data, streaming insights, and consumption trends to inform targeting, segmentation, and optimization.
• Translate performance data into actionable insights that shape future strategy and investment.
• Benchmark success across campaigns, labels, and industry standards.

eCommerce & Revenue Growth

• Lead catalog-driven commercial planning in partnership with Commerce, eCommerce, CRM/fandom and analytics teams.
• Oversee product ideation and campaign strategy for physical and digital catalog releases, fan drops, and exclusives.
• Align product storytelling, pricing, and timing to maximize fan conversion and lifetime value.
• Create ROI narratives to highlight to revenue, margin, and fan engagement metrics.

Bring your VIBE:

• 6+ years of experience in music marketing and project management; experience in catalog strategy helpful
• Excellent communication, leadership and organizational skills
• Proven experience in relationship-building skills, with comfort presenting to senior leadership and artists.
• Experience in developing and leading large-scale, always-on marketing strategies.
• Strong understanding of the modern music marketing ecosystem, including Digital Marketing, DSPs, social media platforms, eCommerce, CRM, and fan engagement strategies
• Highly analytical, with the ability to connect data to strategy, storytelling, and commercial outcomes.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Thrives in a frontline, artist and fan-centric environment where priorities shift depending on business needs.
• Passionate about catalog music as a living asset, not a static legacy business
• Ability to travel ask required/requested