Customer Advocacy Manager

About the opportunity

The Customer Advocacy Manager builds and activates Contentful’s customer advocate ecosystem. This role focuses on establishing and managing strong customer relationships, identifying advocates from a wide range of signals, and consolidating those signals into a centralized, high-quality advocate pool.

You will design how customers are activated across the business—spanning references, storytelling, events, campaigns, and other go-to-market initiatives. While you will establish and modernize the customer reference program, the scope is broader than traditional one-to-one references, with an emphasis on scalable, creative advocacy models.

This is a builder role for someone with hands-on advocacy or customer marketing experience who is curious, creative, and excited to rethink how advocacy works. You’ll use AI, automation, and modern tools to make advocacy more efficient, more scalable, and more impactful—while ensuring customers have a thoughtful, positive experience and advocacy supports business outcomes.

What to expect?

• Establish and modernize the customer reference program — build core processes and advocate profiles while designing scalable alternatives to traditional one-to-one references.
• Build the advocate pipeline — consolidate signals from CS, Sales, Product, NPS, usage, events, and community into a centralized, actionable pool.
• Create customer stories — interview customers and write case studies with Product Marketing and Content.
• Activate customers — support sales references, speaking opportunities, testimonials, quotes, logo usage, and campaign activations.
• Build trusted customer relationships — proactively establish, nurture, and manage relationships with customer advocates over time.
• Build systems and use AI — create scalable advocacy systems; apply AI and automation to advocate discovery, matching, outreach, and tracking.
• Think about impact — bring ideas to better measure advocacy effectiveness, including influence on revenue, pipeline, and deal support.

What you need to be successful?

• 3–7 years of experience in customer advocacy or customer marketing.
• Experience establishing, building, and managing strong customer relationships.
• Hands-on experience building and running customer reference programs.
• Curious, creative, and motivated to challenge traditional advocacy models.
• Comfortable using AI and modern tools to work more efficiently and effectively.
• Systems-oriented with comfort operating in ambiguity.
• Strong communicator and cross-functional collaborator.
• Experience interviewing customers and contributing to written customer stories or case studies is a plus.
• Experience with advocacy platforms, Salesforce dashboard building, or AI-powered tools is a plus.
• Experience in the content, CMS, or DXP space is a plus.

We value builders who drive impact, experiment boldly, and modernize how advocacy works.

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time ! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
• An annual wellbeing stipend to care for your physical, financial, or emotional health
• A monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

The application deadline is 04/03/2026

New York Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of New York if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

New York Salary: $94,000- $127,000

[This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.]

Who are we?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.

Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at [email protected] with any information you may have.

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