Principal Product Manager (MarTech /AdTech)

DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market.

Who you are

You are a highly motivated and experienced Principle Product Manager with a passion for AdTech. You possess a strategic mindset, identify opportunities, and translate them into impactful product initiatives. You excel at solving complex technical challenges, collaborating cross-functionally, and building and scaling platforms that drive business growth. You embody our values: prioritizing speed, driving outcomes, pushing limits, finding a way, being bold, innovating, and obsessing over customers.

What you will do

Define the MadTech Vision: Own the product strategy and roadmap for our MadTech platform to optimize investor acquisition, leveraging data, automation, and AI.

Build the Investor Acquisition Platform: Drive the end-to-end product lifecycle, from conceptualization to launch, including UI/UX, API integrations, and collaboration with data science and data engineering to develop predictive models and efficient data pipelines.

Optimize the AdTech Ecosystem: Serve as our subject matter expert on AdTech (DSPs, DMPs, CDPs, Data Activation platforms) to optimize campaigns, improve targeting, and maximize marketing spend.

Drive High-Performance Campaigns: Plan, execute, and optimize marketing campaigns across channels to attract and nurture investors, with a focus on audience segmentation and performance measurement.

Drive Innovation and Optimization: Analyze market trends, competitor offerings, and customer feedback to identify opportunities for product innovation and optimization, and leverage data-driven insights.

Collaborate and Influence: Work closely with cross-functional teams (Product, Success, Agency, Data, Engineering, Design, Marketing, Sales, Legal, and Finance) to drive product success and ensure alignment.

Leverage Data for Impact: Utilize strong analytical skills, including AB testing, to evaluate campaign performance, identify improvements, and inform data-driven decisions, with a focus on KPIs such as ROAS, CTR, and CVR.

What skills you need

AdTech Expertise: 6+ years of Product Management experience launching and scaling AdTech platforms, with a deep understanding of the digital advertising ecosystem, programmatic advertising, and experience with DSPs, DMPs, and CDPs.

Marketing Channel Proficiency: Significant experience across various marketing channels and a strong understanding of the buyer journey.

Analytical Acumen: Strong analytical skills, including AB testing, to drive product decisions.

Communication Prowess: Excellent verbal and written communication skills.

Leadership and Collaboration: Proven ability to lead cross-functional teams and influence stakeholders.

Problem-Solving Skills: Ability to identify and solve complex technical problems.

Adaptability and Agility: Experience working in a fast-paced, dynamic environment.

Strategic Thinking: Ability to think strategically about product vision and roadmap.

Direct and Programmatic Advertising: Deep understanding of both direct and programmatic advertising

Founded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising platform. As a Series A tech startup, we are well-capitalized, firmly established in our market, and ready to scale. Here’s why you should want to join us:

-Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor

-A diverse & distributed team of doers, innovators, and experts

-Shared employee benefit plan (medical, vision, & dental)

-Strong autonomy with support from leadership

-Annual learning support And more!

Equal Employment Opportunity

DealMaker does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.