Senior manager digital marketing

About MSF USA | Doctors Without Borders

Doctors Without Borders/Médecins Sans Frontières (MSF) is an independent international organization that provides medical care to the people who need it most. The organization cares for people affected by conflict, disease outbreaks, disasters, and social exclusion in more than 70 countries. MSF offers medical humanitarian assistance solely based on need, regardless of race, ethnicity, religion, or politics. Our international project teams include medical, logistical, and administrative staff, most of them hired locally and working with their own communities. Our actions are guided by medical ethics and the principles of independence, impartiality, and neutrality. We also bear witness and speak out about the experiences of our colleagues and patients.

MSF USA is one of 24 sections supporting the global movement, primarily through staff recruitment, fundraising, advocacy, and communications. We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s social mission.

Role Overview

The Senior Manager, Digital Marketing - Website will lead the continued growth and evolution of MSF-USA’s web properties, including leading on SEO (search engine optimization) and CRO (conversion rate optimization) to drive fundraising, communications, and advocacy goals. The priority will be to provide strategic direction to maintain and optimize the website through web design and development that improves performance and enhances the user experience.

The Senior Manager, Digital Marketing - Website should have experience managing agile software development processes and be very familiar with the design services and technical roles involved in an agile workstream, including project management, product management, UX design, visual design, front-end development, back-end development, and QA testing. The role requires both technical and content-related website management capabilities.

This role leads a small internal team as well as directs the work of external website development, CRO, SEO, and analytics partners. While this role sits in the Development department and has a strong fundraising focus, you and your team work in close partnership with the Editorial Director and the Communications Department.

Department Accountabilities

Prospecting

Pursue strategic opportunities in coherence with MSF-USA´s strategy, that create long-term value for the movement by identifying and developing new audience segments or donors for its mission.

Donor Cultivation, Engagement and Management

Build trust and loyalty with potential and existing donors. At the simplest level, update donors on activities. At a more complex level, build long-term relationships with key donors and key donor segments. Take overall responsibility for designing, developing, and delivering the donor engagement strategy. May be through channels or through personal relationships.

Fundraising

Secure reliable, sustainable and efficient resources in alignment with MSF-US commitments.

Brand Positioning

Drive awareness and consideration through brand positioning based on the brand strategy and implement brand plans.

Best-in-Class Fundraising Systems And Capabilities

Deploy and champion the latest technological systems and capabilities that push the boundaries of what Development can produce for its donors.

ROLES SPECIFIC OUTCOMES

Leadership and Direction

Communicate and lead a localized action plan, while highlighting how it aligns with MSF's mission, vision, and values. Inspire and motivate others to drive commitment – and achieve extraordinary results.

Digital Marketing Strategy and Roadmap

Develop critical components of the digital marketing strategy and road map, ensuring they align with customer needs, market trends, and business goals.

Digital Channels and Technology Management

Maintain and enhance digital channel tech, operations, and functionality to meet ambitious strategic goals - with an emphasis on collaboration, user experience, and continuous improvement.

Digital Marketing Capabilities

Explore new opportunities and trends across the digital marketing space and support implementation of specific capability-building initiatives outlined in the digital marketing capability road map.

Budgeting

Manage budget plans for a department; could involve development or delivery (or both).

Internal Client Relationship Management

Manage relationships with strategic internal clients and act as a business partner to them, building high levels of professional credibility and mutual trust, and mobilizing appropriate internal and/or external resources to support in delivering business strategy and plans.

These core accountabilities should not be construed to contain every function/responsibility that may be required to be performed by an incumbent in this job. Incumbents are required to perform other functions as assigned.

Complexity And Problem-solving Skills

• A recognized subject matter expert with a flexible mindset. Applies expertise to:
  • Flex to changing circumstances, has mindset to thrive in any scenario. Quickly and accurately assesses situations and environments - acts with speed and good judgment.
  • Identify, analyze, and act on marketing opportunities.
  • Establish expertise, authority, and trust quickly and effectively.
• Orient MSF-USA around delivering to the needs of web users.
• An ability to act quickly in the event of site downtime or other critical issues, as well as in response to breaking news or global emergencies that MSF teams may respond to.
  
  

BEHAVIORAL COMPETENCIES

THOUGHT: How MSF USA staff understand the organization, manage complexity, and contribute by creating the new and different.

People Focus

Builds strong relationships and delivers solutions geared to aiding others. Solicits feedback and data; conveys a clear understanding of the level of service the team is providing; takes action when standards are not met by team; aligns processes with organizational needs.

Manages Complexity

Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Consistently looks at complex issues from many angles; obtains a rich and deep understanding; swiftly cuts to the core issue; skillfully separates root causes from symptoms.

Global Perspective

Takes a broad view when approaching issues, using a global lens. Shows global thinking at work; adjusts organizational practices to meet the unique needs of different regions or countries. Uses a broad perspective when addressing issues and challenges.

Cultivates Innovation

Creates new and better ways for the organization to be successful. Approaches professional work in unique or innovative ways. Offers original ideas. Appreciates others' creative ideas and solutions and provides helpful input to enhance them.

Strategic Mindset

Sees ahead to future possibilities and translates them into breakthrough strategies.

RESULTS: MSF USA staff achieve results by cultivating a forward-thinking environment that produces solutions for changing stakeholder needs.

Drives Results

Consistently achieves results, even under tough circumstances. Regularly pushes self to achieve outstanding outcomes; consistently establishes bold goals for own performance; is passionate about excellent results and significant contributions. Shows great tenacity to complete goals/initiatives in a timely way.

Ensures Accountability

Holds self and others accountable to meet commitments.

PEOPLE: MSF USA staff understand their impact on others through collaboration and inclusion of different perspectives to achieve common goals.

Collaborates

Builds partnerships and works collaboratively with others to meet shared objectives. Readily involves others to accomplish goals; stays in touch and shares information; discourages "us versus them" thinking; shows appreciation for others' ideas and input.

Communicates Effectively

Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing.

Values Differences

Recognizes the value that different perspectives and cultures bring to an organization. Confronts stereotyping and offensive comments promptly. Consistently behaves with great sensitivity toward differences in cultural norms, expectations, and ways of communicating.

Builds Effective Teams

Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

Manages Conflict

Handles conflict situations effectively, with a minimum of noise.

Builds Networks

Effectively builds formal and informal relationship networks inside and outside the organization.

Drives Vision and Purpose

Paints a compelling picture of the vision and strategy that motivates others to action.

SELF: MSF USA staff demonstrate self-awareness by having an open mindset and by continuously seeking opportunities to learn, grow, and improve.

Instills Trust

Gains the confidence and trust of others through honesty, integrity, and authenticity. Models honesty and authenticity and encourages others to be up front with one another. Demonstrates reliability and places a strong emphasis on the team meeting its commitments. Fairly represents others' positions.

Manages Ambiguity

Operates effectively, even when things are not certain or the way forward is not clear. Responds effectively to unclear situations, seeks to resolve ambiguity and make progress. Seeks guidance on how to adapt to changes, responds with appropriate composure and effectiveness.

Situational Adaptability

Adapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization; shifts priorities appropriately.

Being Resilient

Rebounds from setbacks and adversity when facing difficult situations.

TECHNICAL COMPETENCIES

Plans and Aligns

Planning and prioritizing work to meet commitments aligned with MSF-USA goals.

Financial Acumen

Interprets and applies understanding of key financial indicators to make better business decisions.

Tech Savvy

Anticipating and adopting innovations in organizational digital and technology applications.

Data Collection and Analysis

The ability and skill to determine and analyze trends from data that is collected to assist in compiling reports that will help in decision-making.

Project Management Skills

The ability and skill to plan and manage small project work assignments within desired cost, time and quality parameters.

Presentation And Written Communication Skills

Adapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization; shifts priorities appropriately.

Organizational Insight

Applying knowledge of MSF-USA and the industry to advance the organization’s goals

SUPERVISORY RESPONSIBILITY

Manage, mentor, and develop direct reports. Lead the Website Content Manager, digital marketing vendors, tech partners and other staff and interns as required to ensure smooth collaboration between internal and external stakeholders, efficient and effective execution of website work, and to foster professional growth.

Desired Qualifications & Experience

At a minimum, the Job Holder should possess

• Minimum 5 years of website management experience, with at least 3 years involving digital marketing strategy
• Proven experience in website development project planning & strategic planning
• Expertise in UX design best-practices and usability testing in addition to the principles of responsive design, web accessibility, search engine optimization (SEO)
• Strong knowledge of Google web tools, especially Google Analytics
• Broad technical knowledge of common web content management systems such as Drupal, preferably with understanding or experience working with front or back-end web development technologies such as PHP, HTML5, CSS, and JavaScript
• Experience managing agile software development processes
  
  

Travel Requirements

Must be willing to travel for work as needed.

LOCATION

Location: New York, NY (Hybrid)

This role is based in our New York office, where most of the team and operational infrastructure are located. Due to current staffing and budget constraints, we’re unable to support this position in our DC or California offices.

Compensation

$101,769 $152,653; In alignment with MSF USA’s compensation framework, new hires are offered between the minimum and midpoint of the range based on relevant experience, skills, and internal equity.

Equal Opportunity And Accommodations Statement

MSF-USA is dedicated to creating a diverse, impartial, and inclusive workforce. We are an equal opportunity employer and do not discriminate based on gender identity or expression, sexual orientation, race, religion, age, national origin, disability, marital status, pregnancy status, veteran status, genetic information, or any other differences as per applicable laws.

We also provide reasonable accommodations for individuals with disabilities or religious beliefs and practices. If you require accommodations during the application process, please contact us at [email protected].

We strongly encourage individuals from underrepresented communities in the Humanitarian Aid sector to apply.