B2B Go-to-Market Associate

B2B Go-to-Market Associate 16017

• Hourly pay: $45-$55/hr (Pay varies based on the candidate's experience and location)
• Worksite: Leading professional development and networking company (New York City, NY 10118 - Hybrid, Must be onsite 2+ days/week, Tues required)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program
• 40 hours/week, 6 Month Assignment

A leading professional networking company seeks a B2B Institute GTM Associate. The successful candidate will manage and execute a consistent posting schedule, coordinate with agencies to create and optimize content, engage with the online community, support research launches, repurpose insights into social-friendly content, track and report performance metrics, and ensure brand consistency across all social media efforts. The company offers a great work environment!

B2B Go-to-Market Associate Responsibilities:

• Execute established social media strategy with 2x weekly posting schedule to maintain brand presence and engagement
• Coordinate with external agencies (Brands2Life, Born Design) to ensure timely content creation, review, and optimization
• Manage daily community engagement, including response protocols and relationship building across B2B Institute channels
• Support major research launch campaigns
• Transform research insights into social-friendly formats and develop launch-specific content calendars
• Track engagement metrics, reach, and performance across all social channels with monthly reporting
• Maintain content variety across formats (static, video, carousel, articles) using the Sprinklr platform

B2B Go-to-Market Associate Qualifications:

• 2-5+ years of experience managing B2B social media accounts
• 2+ years of experience with social media management platforms (Sprinklr preferred, training provided)
• 2+ years of demonstrated experience growing engagement and reach on professional platforms
• BA/BS degree in marketing, communications, or related field
• Experience in B2B marketing or thought leadership content
• Research publication or thought leadership promotion background
• Video content coordination and optimization experience
• Advanced analytics and optimization techniques
• Agency coordination experience with established vendor management protocols
• Content calendar management and multi-format content creation
• Digital marketing campaign execution across multiple channels
• Analytics and performance measurement with the ability to optimize based on data

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