Coordinator, Allurial Marketing & Editorial

Mission:

Allurial is a fast-growing romantasy subscription brand building a passionate community around engaging stories and an elevated product and membership experience.

The Marketing & Editorial Coordinator role is designed for early-career professionals who are hungry to grow in the worlds of digital marketing, e-commerce, and publishing. You will gain accelerated responsibility and hands-on exposure to growth marketing, retention, social media, influencer partnerships, and editorial. It’s an opportunity to sit at the intersection of creativity, data, editorial, and marketing.

We’re looking for a driven, organized, motivated, and highly detail-oriented individual who’s eager to build their career in marketing, loves books (especially romantasy), and thrives in a fast-paced startup environment.

What You’ll Do:

You’ll gain exposure across multiple areas of marketing, retention, and editorial. You won’t necessarily be responsible for all of the tasks listed below—your focus will depend on business needs and your unique skills.

• Growth & Performance Marketing
  • Build, proof, and report on paid campaigns across email, social, and digital channels.
  • Learn what drives ad performance and help optimize targeting, budgets, and creative.
  • Support testing of new channels and creative strategies.
• Influencer & Partnerships Program Management
  • Coordinate Allurial’s monthly influencer program, managing outreach, product distribution, and performance.
  • Over time, analyze results and recommend improvements to expand reach and ROI.
• Social Media & Community Engagement
  • Develop, schedule, and publish posts across Allurial’s social channels.
  • Collaborate with freelancers and creators to bring campaigns to life.
  • Lead member engagement initiatives across platforms, ensuring the community feels heard.
• Member Experience & Retention Development
  • Support key lifecycle programs (i..e, gifting, refer-a-friend, retention campaigns) through cross-functional project management.
  • Compile and analyze campaign and lifecycle data to identify opportunities for churn reduction and LTV.
• Insights & Reporting
  • Monitor community conversations and feedback across platforms.
  • Design and distribute surveys; synthesize insights.
• Editorial Support
  • Read and evaluate incoming manuscripts, providing feedback on fit for Allurial’s brand and audience.
  • Partner with the Editorial team to coordinate projects.

About You:

• 1–3 years of experience in a fast-paced, dynamic environment (startups, agencies, or DTC brands a plus).
• Passion for romantasy and the broader book ecosystem—with curiosity about how fandom, marketing, and editorial.
• Interest in digital marketing, subscriptions, and creative selling.
• Excellent communication and organizational skills, with the ability to manage multiple projects at once.
• Analytical mindset, comfortable using Excel/Sheets to track data, interpret results, and recommend next steps.
• Creative eye for compelling campaigns and ability to spot what resonates with audiences.
• Adaptable, scrappy, and energized by startup life.
• Grit, perseverance, and a willingness to take on challenges and learn quickly.

Salary Range: $80,000 - $110,000