Brand Ambassador Supervisor

The Brand Ambassador Supervisor is responsible for leading, coordinating, and motivating a team of brand ambassadors during onsite activations. You will ensure the team delivers outstanding customer experiences, embodies the client’s brand values, and meets performance goals. This is a highly visible, onsite role involving both pre-event planning and live event execution.

Key Responsibilities

• Recruit, train, and manage a team of brand ambassadors for various activations, ensuring they understand campaign goals, messaging, and brand tone.

• Conduct pre-event training sessions, role-plays, and briefings to prepare ambassadors for event-day tasks, engagement tactics, and compliance requirements.

• Lead and supervise ambassadors on site throughout the activation, providing direction, coaching, and real-time feedback.

• Coordinate with event producers, project managers, and logistics leads to align ambassador activities with overall event flow, objectives, and guest experience.

• Monitor ambassador performance metrics: attendance, engagement rates, lead generation, sales, or other key performance indicators as defined by the campaign.

• Ensure ambassadors adhere to brand guidelines, dress code, and professional behavior.

• Address issues or concerns promptly, resolve on-site conflicts, and escalate to production or account leadership when necessary.

• Provide brand ambassadors with coaching and mentoring throughout the event to optimize their interactions and performance.

• Conduct post-activation debriefs with ambassadors to gather feedback, identify areas for improvement, and recognize high performance.

• Complete performance evaluations, ambassador scheduling, payroll tracking, and timesheet approvals.

• Maintain communication with the client regarding ambassador activities, lead data (when applicable), and any on-site challenges or highlights.

• Ensure all brand ambassador-related logistics — check-in, briefings, uniforms, materials — run smoothly during event setup and teardown.

• Uphold health, safety, and compliance standards during activations, including crowd control, onsite safety, and emergency protocols.

Qualifications

• High school diploma or equivalent required; college degree in marketing, communications, or business is a plus.

• 2+ years of experience working in experiential marketing, event staffing, retail, hospitality, or a related field.

• Proven leadership experience, with prior responsibility for supervising, coaching, or managing teams.

• Excellent interpersonal and communication skills; ability to motivate, direct, and inspire a large team.

• Strong organizational skills, with the ability to manage scheduling, logistics, and on-site coordination.

• Comfortable working in a fast-paced, high-pressure, event-driven environment.

• Performance-oriented mindset, with experience tracking KPIs and driving results (engagement, sales, leads, or similar).

• Flexible schedule, with willingness to work nights, weekends, and travel to event sites as needed.

• Professional appearance and presence; ability to represent both BMF and its clients effectively on site.

• Problem-solving skills and the ability to adapt to unexpected challenges or changes.

• Proficiency with basic office software, scheduling tools, and mobile communication platforms.

Work Environment & Conditions

• This is primarily an onsite role: build-in, activation days, and teardown.

• Exposure to outdoor venues, trade shows, festivals, indoor event spaces, or brand pop-ups.

• Variable hours: early mornings, late nights, weekends, and travel may be required.

• Frequent interactions with large teams, vendors, clients, and event attendees.

• May involve physical activity, including standing for long periods, walking, and light lifting.

Why Work at BMF?

• Lead a team that directly impacts high-profile brand experiences and activations.

• Work within a creative, dynamic environment where your leadership drives both team success and campaign results.

• Build your career in experiential marketing, with opportunities for growth into production management, operations, or account leadership.

• Be part of a company that values innovation, collaboration, and high-quality delivery.

• Competitive compensation, event-day benefits, and a supportive team culture.