Assistant Manager, Retailer.Com Performance Marketing (na)
- Own retailer-specific media strategies that align brand priorities with retailer capabilities, audience opportunities, inventory, promotional calendars, creative requirements, and measurement frameworks
- Partner directly with retail media networks and our agency of record to understand available solutions, recommendations, optimizations, innovation opportunities, and market-specific best practices.
- Help identify growth opportunities across NA Demand Capture, including keyword coverage, audience strategy, promotional support, always-on investment, tentpole moments, and new product acceleration.
- Ensure media plans are coordinated with the agency of record and brand account teams, brand teams, and merchandising calendars to maximize business impact and avoid duplication or misalignment.
- Own the day-to-day performance of assigned retailer and/or brand portfolios, proactively monitoring pacing, delivery, and KPI attainment.
- QA agency recommendations, pressure test optimization strategies, and hold agency partners accountable for execution, follow-ups, and business outcomes.
- Coordinate with brand teams to gather campaign inputs, product priorities, creative assets, claims, landing page destinations, SKU lists, keyword direction, audience priorities, and promotional details.
- Maintain clear documentation of retailer requirements, campaign timelines, performance benchmarks, reporting cadences, and learnings to build repeatable ways of working across partners.
- Ensure retailer media strategies are aligned with broader North American media plans and business priorities.
- Own ongoing performance monitoring across retailer media investments, identifying risks, opportunities, and optimization recommendations.
- Translate retailer reporting into clear business insights and actionable recommendations for internal stakeholders.
- Partner with Director, brand teams, finance and retail partners to manage budgets, estimates, and other relevant finance processes.
- Build a strong knowledge base of retailer-specific performance benchmarks, media capabilities, reporting nuances and optimization learnings for NA
- 3+ years of work experience in performance marketing within retail media or CPG with a focus on digital campaign performance analysis and insight development
- Hands-on-keyboard experience activating and managing campaigns; Criteo experience a plus
- Demonstrated ability to synthesize paid media campaign results into data-driven, actionable insights
- Skilled in optimizing campaigns toward ROAS, CTR, and conversion metrics
- Outstanding written and verbal communication skills with focus on data-driven communication
- Proactive nature with the ability to identify opportunities early and recommend new strategies
- Excellent time management skills, with the ability to manage multiple brands, retailers, and campaigns concurrently
- Advanced Excel skills with ability to generate impactful repor
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