Senior Client Partner

About Us:

Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.

Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.

This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.

Description

Betches Media is seeking a Senior Client Partner to lead and scale our Retail and CPG verticals, driving high-impact brand partnerships across all owned digital, social, and audio ecosystems. This is a senior individual contributor role responsible for driving new business, growing existing accounts, and building long-term, high-value partnerships with leading brands and agencies.

We are seeking a highly strategic and consultative seller who can drive revenue and grow renewal business within the Retail and CPG categories. The ideal candidate brings deep category expertise, strong relationships across brands and agencies, and a proven ability to develop and sell integrated, multi-platform programs.

This role requires a self-starter who can build, manage, and close a robust pipeline while delivering best-in-class partnership solutions.

Roles & Responsibilities

• Leverage existing relationships within Retail & CPG brands, retailers, and agencies to open doors for new partnership opportunities.

• Prospect, build, and scale new and renewal revenue across key Retail and CPG accounts, focusing on multi-platform, multi-year programs spanning social, audio, web, and newsletters.

• Own the full sales cycle from prospecting through close, including negotiation and deal structuring.

• Develop strategic, insight-driven proposals that align with client KPIs and marketing objectives.

• Act as a category expert in Retail and CPG, staying ahead of industry trends, competitive landscape, and emerging platforms.

• Define account strategies, build tailored go-to-market plans, and create compelling sales narratives using internal and external data.

• Partner cross-functionally with internal teams (marketing, creative, production) to deliver best-in-class programs.

• Consistently track pipeline, forecast accurately, and manage against revenue targets.

• Deliver exceptional client service to drive long-term partnerships and renewals.

Qualifications

• 8+ years of experience in digital/media sales with a strong track record of closing and growing revenue.

• Deep experience within the Retail and/or CPG categories, with established relationships across brands and agencies.

• Strong understanding of digital, social, and content-driven media, with the ability to translate client KPIs into actionable strategies.

• Proven ability to independently build pipeline, manage complex deals, and close large, customized programs ($500K+).

• Experience selling integrated, multi-platform campaigns.

• Strong communication and presentation skills, with the ability to navigate complex client and agency structures.

• Highly organized and analytical, with proficiency in Excel and PowerPoint/Keynote.

• Entrepreneurial mindset with the ability to thrive in a fast-paced environment.

• Bachelor’s degree from an accredited college or university.

Compensation

The expected annual base salary for this role is $165,000 - $180,000 plus commission. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below.

Learn more about our culture and perks

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.