Operating Director, Marketing

ABOUT US:

Bloom Equity Partners is leveraging decades of investing and operating experience to rapidly unlock transformational growth and deliver superior returns to our investment partners and management teams. Investing exclusively in lower-middle market technology, software and tech-enabled business service companies, Bloom drives enduring market value by partnering closely with founders and management teams, injecting capital to unlock growth and providing operational resources and expertise to enable meaningful step-change to the business.

JOB SUMMARY:

We're seeking an Operating Director, Marketing to drive scalable growth marketing strategies across our portfolio companies. This is a hands-on leadership role focused on building replicable marketing systems, accelerating pipeline generation, and creating operational leverage as we continue to expand through acquisition.

ESSENTIAL RESPONSIBILITIES AND DUTIES:

Portfolio-Wide Growth Marketing

· Develop and implement standardized growth marketing frameworks that can be deployed across multiple portfolio companies

· Build scalable demand generation programs (paid, organic, ABM, events, content) that drive qualified pipeline and revenue growth

· Establish marketing operations infrastructure and best practices that support M&A integration and rapid scaling

· Create centralized marketing technology stack strategies and vendor relationships to drive efficiency and cost savings

Performance & Pipeline Management

· Own aggregate pipeline and revenue targets across the portfolio in partnership with sales leadership and operating partners

· Establish consistent funnel metrics, reporting cadences, and performance dashboards across all companies

· Drive data-driven optimization of campaigns, conversion rates, and customer acquisition costs

· Build financial models linking marketing investment to pipeline generation and revenue outcomes

Cross-Functional Leadership

· Partner with portfolio company CEOs, sales leaders, and product teams to align go-to-market strategies

· Work closely with PE operating partners to support portfolio value creation initiatives

· Collaborate with investment team to assess marketing capabilities of acquisition targets and build integration playbooks

Market & Segment Strategy

· Identify high-value market segments and develop targeted campaigns for vertical SaaS opportunities

· Build industry-specific programs around government, education, cultural heritage, enterprise security, and corporate information management sectors

· Leverage intent data, account-based marketing, and sophisticated segmentation to reach complex buying groups

· Create differentiated positioning and messaging frameworks that can be adapted across portfolio brands

Marketing Operations & Technology

· Design and implement marketing automation, CRM integration, and analytics infrastructure

· Establish MarTech governance, including platform selection, implementation, and optimization

· Drive testing frameworks for landing pages, messaging, channels, and conversion optimization

· Build repeatable processes for campaign execution, lead management, and sales handoff

QUALIFICATIONS:

· Bachelor’s Degree in Marketing or related field

· 5+ years in marketing with a strong preference for:

·​​​​​​​ Proven track record building and scaling demand generation programs in B2B SaaS environments

· Experience working across multiple business units, divisions, or portfolio companies (PE, holding company, or multi-brand experience strongly preferred)

· Deep expertise in marketing automation platforms, CRM systems, and analytics tools (HubSpot, Salesforce, Google Analytics, etc.)

· Deep expertise in Clay or other data enrichment products

KNOWLEDGE/SKILLS:

· Strategic thinker who can also execute hands-on tactical work when needed

· Exceptional analytical and problem-solving abilities; comfortable with data analysis, dashboards, and performance diagnostics

· Proven ability to influence without direct authority and build consensus across distributed teams

· Experience building systems, processes, and playbooks for scalability and replication

· Ability to translate complex marketing concepts into clear business outcomes for non-marketing stakeholders

· Strong project/program management skills with ability to drive multiple initiatives simultaneously