Social Media Content Specialist

Job Description

Job Description

Social Media Content Creator

Barkfield Road | East Northport, NY | In-Person | Full-Time

$18–$20/hour to start | 30–40 hours/week | Weekend availability required

Who We Are

Barkfield Road is East Northport's independent premium pet wellness store. We are a community gathering place where pet parents come for real answers, trusted products, and a team that genuinely loves what they do. We’ve been growing fast since 2022 by caring more than the big box stores or e-commerce platforms ever will. We host events that bring the neighborhood together, advise customers on raw feeding and nutrition (not limited to), and build relationships that keep people coming back for years.

Our store runs on high energy, community engagement, and a love of pets of all kinds. If that’s your kind of place, keep reading.

The Role

We’re looking for a Social Media Content Creator who, with the right direction & guidelines, doesn’t need to be told what to capture & what to post. You see a dog come through the door and you already have three content ideas. You know the angles, the lighting, and the timing of a great piece of content. You understand that Instagram is where trust is built before someone ever walks into the store, and you know how to help us build it.

This is primarily a content creation role with a retail support component. About 50–70% of your time will be on-site, capturing and creating. The rest is flexible. You’ll be given clear guidelines and expected to run with them; proactively, not reactively.

What You’ll Do

Content Creation (Primary)

• Plan, film, and edit Instagram Reels that educate pet parents and showcase the Barkfield Road brand (without hand-holding)
• Capture content during regular store days and events: product demos, dog visitor moments, community highlights, customer wins
• Create clean, engaging graphics and text overlays that elevate our visual presence (bonus if you’re great at this)
• Tell real stories: health improvements, nutrition breakthroughs, the kind of moments that make pet owners feel seen
• Maintain a consistent posting cadence and bring new ideas to the table proactively
• Ask for reviews, track them, and turn them into marketable moments. We will teach you our system for this.

Retail & Community Support (Secondary)

• Help customers on the floor with a warm, confident presence (we’ll train you on products)
• Operate our POS system for transactions and basic store tasks
• Participate in and help document our community events. This is one of the most fun parts of the job
• Grow into running paid Meta ads as you learn the brand (we will train you)

A Day in Your Life

You walk in and a golden retriever is already at the door. You make a mental note: that’s content. You spend part of your morning on the floor, learning a new product line. You film a quick Reel explaining why it matters (or filming us, you are not expected to be in videos, but you can if you’d like!). You edit it. You post it or schedule it. A customer comes in and tells you they tried the raw food we recommended and their dog’s skin cleared up completely, you capture that story too. On event days, the neighborhood shows up. You’re there for all of it, helping us capture the moments & the recap after.

Who You Are

• You have an instinct for social media. You understand what performs and why
• You’re comfortable filming and editing on mobile; CapCut, Instagram native tools, or similar
• You bring golden retriever energy: warm, enthusiastic, impossible not to like
• You’re a self-starter who moves projects forward without constant prompting
• You’re a pet lover! This isn’t just a bonus, it’s a requirement
• Weekend availability is a must (this is when our community is most active)
• Advanced editing skills with text, motion graphics, or clean visual design are a big plus

Compensation & Perks

• $18–$20/hour to start, based on experience
• 90-day performance review with potential for pay increase
• KPI-tied bonuses as you grow in the role
• Path to expand into paid ad management (Meta) (we’ll train you)
• Employee discounts on all products (great if you have pets)
• Be part of events that actually matter to the community
• Work somewhere that’s genuinely fun, filled with puppy breaks, and growing

How to Apply

We want to see your work before we meet. Here’s how to apply:

• Submit your resume
• Include a link to your Instagram, TikTok, or any portfolio that shows your content
• Optional but encouraged: create one short Reel or video sample that shows us how you’d represent a pet wellness brand (You can come to the store for this too!)

Qualified applicants will be invited to a brief screening call to discuss the role and get a feel for the team.