CPG Sales Director

Brothers International Food Holdings, LLC

Rochester, NY

About Brothers International Food Holdings, LLC
Brothers International is an innovative global leader in the food industry, passionate about creating high-quality food products that enrich lives and bring people together. Our Consumer Packaged Goods (CPG) division includes Brothers-All-Natural, the #1 Freeze-Dried Snack Brand, and also produces private label freeze-dried fruit snacks for some of the leading retailers in the US. Our Ingredients division supplies top-quality fruit and fruit juice concentrates to a number of Fortune 100 food companies.
We are seeking a dynamic, full-time CPG Sales Director to join our talented team!
Position Summary
As a key member of our CPG Sales Team, the Sales Director is responsible for building, mentoring, and strategically guiding a high-performing sales organization within our CPG Division. The Sales Director will empower a sales team to drive exceptional growth and market penetration within the dynamic international food and beverage industry. In this pivotal role, the Sales Director will focus on optimizing team performance and strategically prioritizing growth targets for the Sales Division, ultimately shaping our sales capabilities and market presence. The scope of responsibility for the Sales Director will include our Brothers All Natural product line and our Private Label business.
Duties & Responsibilities
Leadership in Sales Management: Lead and manage a team of sales representatives, providing guidance, ensuring goal achievement, and fostering an environment to drive success.
Strategic Sales Planning: Lead the development, execution, and continuous optimization of comprehensive sales strategies for the CPG division, ensuring alignment with overall company goals, market opportunities, and the long-term vision for sustainable growth. This includes identifying new market segments, channel expansion opportunities, and competitive responses, translating them into actionable plans for the sales team.
Proactively Cultivate Customer Relationships: Develop a proactive approach to identify and engage with existing and potential customers, demonstrating a strategic mindset in expanding our market reach. Meet and exceed sales expectations, demonstrating the ability to strategically develop, sell and execute.
Innovative Product Development Ideation: Generate ideas for new product development by actively listening to and synthesizing customer feedback, aligning product offerings with the evolving demands of the market.
Data Driven Decision Making: Analyze sales data, market research and other metrics to identify trends, forecast sales and make informed, strategic decisions.
Integral Support to Operations & Logistics: Collaborate closely with the Operations teams at Brothers, lending expertise in supplier relations, product development, and navigating food safety/quality control requirements pertinent to both new and existing supplier and customer relationships.
Global Presence: Represent Brothers on a national and international stage by attending and actively participating in key trade shows, contributing to and driving the enhancement of Brother’s global visibility and industry standing.
Minimum Qualifications
BS degree in Sales, Business, Marketing or related discipline.
Minimum of 10 years of outside sales experience in the CPG food and beverage industry.
Deep understanding of the CPG landscape, including retail dynamics, trade promotions, category management, and supply chain intricacies
Knowledge, Skills & Abilities
Proven ability to lead and manage a high performing sales team
Ability to identify skill gaps, and experience with developing high performing employees
Expertise in setting clear objectives, tracking performance metrics (KPIs), conducting regular reviews and addressing performance gaps
Proficiency in analyzing sales data, market research, and other metrics
Ability to communicate effectively through oral and written communication
Excellent presentation skills and ability to influence people within various business departments
Ability to work independently and collaboratively in an entrepreneurial environment
Ability to travel domestically and internationally, as necessary
Why Brothers International?
Innovation: Be part of a company that values creativity and encourages innovation in the ever-evolving food industry.
Team Collaboration: Join a collaborative work environment where your ideas and contributions are recognized and celebrated.
Global Impact: Contribute to a company with a global presence, making a difference in the lives of people worldwide through our diverse range of food products.
Brothers International is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.

Posted 2025-09-24

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