Vice President, Application Engineering

Company description

Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald's, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle's Moat and has offices in Beverly Hills, New York City, and Las Vegas. ( ( )

Overview

Our engineering team is at the forefront of the creator economy, building the infrastructure that powers how brands and influencers discover, collaborate, and transact at scale. We are seeking a VP of Application Engineering to own and evolve the full-stack application layer behind our influencer marketing and creator affiliate products.

This is a high-impact leadership role responsible for shipping the consumer-facing and partner-facing products that define our creator and brand experience. You will lead engineering teams across our influencer discovery, campaign management, and creator affiliate workflows-driving technical excellence, product velocity, and platform scalability.

You will partner closely with Product, Data, and Customer Success to translate strategic priorities into reliable, high-quality engineering execution.

Responsibilities

Engineering Leadership & Strategy

• Define and own the engineering roadmap for application and platform capabilities supporting influencer marketing and creator affiliate products

• Lead, grow, and mentor a high-performing team of engineers across frontend, backend, and API domains

• Establish and champion engineering best practices, code quality standards, and architectural decision-making processes

• Drive cross-functional alignment with Product, Design, Data, and Customer Success to ensure clear priorities and delivery accountability

• Partner with executive leadership to translate long-term product vision into phased engineering execution plans

Influencer & Creator Affiliate Products

• Own and evolve the core influencer discovery, vetting, and relationship management application layer

• Lead engineering for creator affiliate product capabilities including tracking, link management, commission workflows, and payout integrations

• Drive development of campaign management tooling including brief creation, content review workflows, and approval pipelines

• Scale creator-facing and brand-facing application experiences to support growing platform usage and geographic expansion

• Collaborate with Data Engineering to integrate creator scoring, audience insights, and AI-generated recommendations into product surfaces

Platform, Integrations & APIs

• Oversee architecture and maintenance of third-party platform integrations, including social APIs (TikTok, Instagram, YouTube, Pinterest) and affiliate network connectors

• Lead development and governance of internal APIs and developer-facing integration surfaces used by brand and agency partners

• Ensure system reliability, uptime, and incident response practices across all application services

• Drive adoption of modern tooling and cloud-native architecture on AWS to support scalability and developer productivity

• Maintain strong security and compliance posture across all application layers, including SOC 2 and data privacy requirements (GDPR, CCPA)

Qualifications

Required

• 12+ years of experience in software engineering, with 5+ years in engineering leadership roles (Director or VP level)

• Proven track record building and scaling B2B SaaS or marketplace products in high-growth environments

• Deep expertise in full-stack application architecture: API design, microservices, and modern frontend frameworks

• Strong hands-on background in cloud infrastructure and DevOps on AWS (ECS, Lambda, RDS, S3, CloudFront)

• Experience leading engineering teams through significant product buildouts, platform migrations, or scaling events

• Demonstrated ability to manage and develop senior ICs and engineering managers

• Experience building and operating API integrations with large-scale third-party platforms (social media, affiliate networks, or ad tech)

• Strong written and verbal communication skills with the ability to influence at the executive and board level

• Proficiency in defining engineering KPIs and using data to drive decisions on team performance, system health, and product quality

Preferred

• Experience in influencer marketing, creator economy platforms, affiliate marketing, or ad tech

• Familiarity with creator affiliate tracking mechanics, attribution models, and commission payout workflows

• Experience integrating LLM or AI capabilities into end-user product surfaces

• Background working with high-velocity content pipelines, UGC platforms, or social commerce applications

• Knowledge of identity resolution, fraud detection, or audience verification in the context of creator platforms

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $200,000 - $250,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/26/2026.