Associate, Creative

Company description

About Influential

Influential, powered by Captiv8, is the world's largest influencer marketing company by revenue and the only influencer company that is both an API and preferred partner of all major social media platforms. Founded in 2013, Influential leverages the industry's richest data, powered by advanced AI and human intelligence, to precisely match audiences with creators and deliver measurable ROI and business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpin everything we do, earning the trust of more than 50% of Fortune 50 brands. We are proud to have been named Ad Age's 2024 A-List Social Media/Influencer Agency of the Year and to be part of Publicis Groupe, a global leader in communications operating in more than 100 countries. ( )

Influential is an equal opportunity employer.

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Overview

Influential is in search of an experienced Associate, Creative to spearhead the development of compelling copy for dynamic campaigns serving Fortune 500 brands. The ideal candidate will harmonize client objectives with insights-driven creativity, crafting resonant concepts that invigorate creator campaigns. Driven by a passion for the beauty industry and a proven expertise in cosmetics, haircare, hair color, and nail care, this role will lead the creative strategy to deliver top-tier creator marketing campaigns.

Responsibilities

The Ideal Candidate will:

• Generate innovative and compelling advertising concepts that align with beauty brand briefs and objectives.

• Brainstorm ideas and develop unique campaign concepts.

• Adeptly craft persuasive and engaging copy and visual concepts for various proposals and campaigns.

• Ensure that the messaging resonates with the target audience and effectively communicates the brand's message and value proposition.

• Create content that tells a story and connects with consumers on an emotional level.

• Conduct research to gather information about target audiences, market trends, and competitors.

• Work closely with Strategy and Creator Management teams to develop integrated campaigns that align with the overall creative vision.

• Ensure that all messaging maintains brand consistency and adheres to the brand's guidelines.

• Contribute to the creative development process by providing ideas, insights, and input during brainstorming sessions and creative reviews.

Qualifications

Being an Associate, Creative requires:

• At least 1+ years experience in creative strategy, marketing/advertising, or creator marketing.

• A keen eye for design and experience creating visually compelling slide decks.

• Strategic thinking skills with an understanding of how to create engaging, high-performing content across all major social media platforms.

• Stay up to date on industry trends, emerging technologies, and best practices in advertising and copywriting.

• Comfortable navigating the nuances of developing creative copy for beauty brands.

• You're an insanely strong communicator with presentation skills that command attention.

• You must have strong writing skills...because you're going to write...a lot.

• You have a bias for action and don't wait to improve our team's output.

• You're comfortable creating organization and processes where none may already exist.

• Bachelor's Degree or equivalent experience.

• Startup experience is strongly preferred.

• Extremely proficient in Google Slides and PowerPoint.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] . All your information will be kept confidential according to EEO guidelines.

Compensation Range: $55,000 - $65,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/15/2026.