Social Media Manager
- Own the end-to-end social media strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Own and protect brand perception, ensuring all content, engagement, and campaigns reinforce trust, credibility, and emotional connection.
- Serve as the steward of the brand voice, tone, and point of view across all social touchpoints.
- Set creative direction for social storytelling that balances education, inspiration, culture, and conversion.
- Anticipate potential brand risks and proactively guide messaging, moderation, and response strategy.
- Lead the ideation, planning, and execution of social-first campaigns, product launches, and promotional moments.
- Translate brand initiatives and cultural insights into compelling narratives that resonate with the community.
- Own campaign execution from concept through post-campaign analysis.
- Optimize campaigns in real time based on performance, sentiment, and audience response.
- Direct and elevate content creation across short-form video, reels, graphics, and live formats.
- Partner with internal creators and social team members to ensure content meets creative and performance standards.
- Maintain consistency in quality, messaging, and visual identity across platforms.
- Step in on camera or in-field when needed to capture high-impact brand moments.
- Lead community engagement strategy and standards across all platforms.
- Ensure comments, DMs, and live interactions reflect brand values and voice.
- Monitor sentiment, feedback, and community signals to inform content and campaigns.
- Build an authentic, responsive relationship with the audience that strengthens long-term brand loyalty.
- Own influencer and creator strategy from sourcing and briefing through execution and analysis.
- Provide creative direction to creators to ensure alignment with brand positioning and campaign goals.
- Partner with PR, paid media, and brand teams to amplify key moments and narratives.
- Own social KPIs and performance reporting.
- Analyze results and translate insights into strategic and creative recommendations.
- Conduct competitive and cultural analysis to continuously refine approach.
- Present performance, insights, and creative rationale confidently to leadership.
- Provide leadership, direction, and creative guidance to the social team.
- Establish and maintain social playbooks, guidelines, and best practices.
- Ensure consistency, discipline, and excellence as the brand scales.
- 5+ years of social media management experience for consumer, beauty, lifestyle, or cultural brands.
- Proven track record of concepting and executing successful social campaigns with measurable impact.
- Experience partnering closely with founders or senior leadership strongly preferred.
- Strong creative point of view with the ability to think beyond trends.
- Demonstrated experience in campaign storytelling and brand narrative development.
- Excellent copy instincts and visual judgment.
- Comfortable directing content and being on camera when needed.
- Proficiency with tools such as CapCut, Canva, Adobe Photoshop, or similar.
- Strategic, proactive, and accountable.
- Confident owning outcomes and setting standards.
- Data-informed but creatively driven.
- Collaborative leader who elevates team performance in a fast-paced environment.
- Positive brand sentiment and community trust across platforms
- Consistent, high-quality brand storytelling and voice
- Strong engagement and growth driven by authentic content
- Successful campaign execution tied to brand and business goals
- Reduced brand risk through proactive moderation and messaging discipline
- Not a junior or execution-only role
- Not limited to scheduling or posting
- Not reactive or trend-only social management
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