Global Merchant CRM Marketing Manager - B2B Seasonal Moments

About the Role

As Uber Eats continues to scale its B2B marketing organization, we are looking for a CRM Marketing powerhouse to join the Merchant CRM team. You will architect a brand new global seasonal strategy that empowers our merchants (think: restaurants, retailers, and grocery stores you see when you open the Uber Eats app) to capture lightning in a bottle during the world's most high-traffic moments.

You will own the end-to-end lifecycle strategy that transforms "seasonal peaks" into "sustained growth." Your mission is to build a sophisticated CRM engine that guides merchants to optimize their digital storefronts, then supercharges their visibility through strategic, merchant-funded ads and offers. Whether it’s the Super Bowl, Mother's Day or Back to School, you will be the conductor ensuring merchants are ready to perform when it matters most.

Who You Are

We are looking for a B2B data-driven innovator who thrives in high-velocity environments. You possess a unique blend of commercial excellence and lifecycle expertise, with a passion for using automation and segmentation to deliver the right message at the perfect moment. If you’re ready to take a transformational journey in a fast-growing business, we want you for the ride.

What You’ll Do

• Architect the Global Seasonal Engine: Design and lead the end-to-end CRM roadmap for "Retail Moments" (e.g., Lunar New Year, Black Friday, Game Day), creating a repeatable global framework that drives merchant adoption of ads and promotional tools.
• Drive Commercial Impact: Develop high-converting lifecycle journeys that move merchants from "Optimization" (fixing their storefront) to "Acceleration" (investing in merchant-funded offers and Uber Ads) to maximize their ROI during peak traffic.
• Master Cross-Channel Orchestration: Deploy sophisticated, multi-touch campaigns across email, in-app, and SMS, ensuring a seamless and non-intrusive experience that guides merchants through the seasonal funnel.
• Influence the Product Roadmap: Act as a strategic partner to Product, PMM, and Data Science teams to build the internal tooling and automation needed to deliver hyper-personalized, "always-on" seasonal content at scale.
• Lead with Data-Driven Experimentation: Establish a rigorous "test and learn" culture. You won't just report on KPIs; you will design experiments, from creative nuances to behavioral triggers, to constantly evolve our global engagement playbook.
• Synthesize Global Insights: Analyze performance to identify "what wins," translating complex data into clear, actionable executive narratives to report back to the ELT.
• Operational Excellence: Manage the technical "pipes" of the campaign lifecycle, collaborating with engineering and deployment teams to ensure global campaigns are launched with precision and localized relevance.

Basic Qualifications

• 4+ years of experience in lifecycle marketing, customer communications, or customer engagement with 2+ years specifically focused in B2B and/or in seasonal marketing.
• A bachelor's degree or equivalent experience.
• Excellent stakeholder and project management skills with the ability to balance rigorous attention to details with swift execution.
• Strong measurement and analysis skills at the campaign level and aggregate.
• Experience with A/B testing, messaging, and post-campaign analysis.

Preferred Qualifications

• Skilled at planning, organizing, prioritizing, and driving simultaneous projects and activities.
• A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team. Thrives on challenges and is not deterred by complicated/complex situations.
• Desire to work in an ambiguous and fast-paced environment, working collaboratively across multiple teams and functions.
• A fervent curiosity about technical solutions and how a tech stack can empower CRM.
• You’re biased toward action, a great collaborator and master simplifier. You never stop pushing towards clarity and delivery.
• You never hesitate to roll up your sleeves and take on something hands-on, you persevere when others fall away.
• True passion for Uber’s mission and the company’s hybrid technology / operations nature!
• Experience working in a technology company.

For New York, NY-based roles: The base salary range for this role is USD$132,000 per year - USD$147,000 per year.

You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link .

Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world - let's move it forward, together.

Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form .

Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.