Sales Messaging Analyst

Company :

Highmark Inc.

Job Description :

JOB SUMMARY

This job supports the growth of the Organization's sales goals through the development of customer-focused, strategically-positioned sales messaging, proposal messaging and/or creative design materials/presentations. The incumbent coordinates and communicates effectively with all levels of the Organization and Senior Management for the collection, analysis and documentation of information and creative concepts related to client communications (executive summaries, presentations, placemats, etc,) by consulting with Sales, performing strategic research, market analysis, and creative resources for key industry stakeholders (external clients, consultants, Partner Plans).

This role is a hybrid based role that can be based in Buffalo NY or Pittsburgh, PA. 3 days a week onsite - T, W, Th.

ESSENTIAL RESPONSIBILITIES

• prioritizes and manages multiple projects simultaneously and independently and provides expert guidance for the creation, development and delivery of value proposition sales collateral (including RFPs, executive summaries, presentations, placemats, etc).

• Communicates effectively (verbal and written) with all levels of the organization to resolve problems, prioritize, multi-task and build and maintain strong relationships throughout the organization.

• Creates and tailors product information and positioning to customize various sales strategies (via written and visual communication materials) with targeted, innovative solutions according to project timelines. Provides centralized quality review of messaging and visual information library to ensure accuracy, consistency, appropriate positioning and competitive differentiation.

• Business and technical subject matter expert to create, develop, write and manage information/graphical resources and automation tools to be used for sales staff to respond to customer needs in a customized solution-sales driven market. (Understands product, solution and company value messages and repurpose into sales-ready content.). Interpret and understand needs of customer to create a compelling, well-articulated value proposition that aligns Highmark's products/services with the customers' strategy.

• Responsible for managing and coordinating complex projects or ad hoc initiatives that can influence the division's financial profitability and/or its reputation or relationship with internal or external customers. Coordinate and implement special projects of various sizes, initiated by internal and external contacts

• Applies knowledge of graphic standards, brand requirements to materials, as appropriate, adhering to company policies and procedures.

• Other duties as assigned or requested.

EDUCATION

Required

• Bachelors degree in Writing, Marketing, Journalism or related field

Substitution

• 6 years of relevant Sales Messaging and/or Request for Proposal management experience in lieu of Bachelor degree

Preferred

• None

EXPERIENCE

Required

• 2-5 years of experience in business writing, proposal development, presentation development, communications, marketing, sales support/solution selling, or persuasive writing

• 1-3 years of Project Management experience

Preferred

• 2 years of experience in healthcare industry

LICENSES or CERTIFICATIONS

Required

• None

Preferred

• None

SKILLS

• Excellent interpersonal skills; ability to be consultative and demonstrate a new perspective

• Excellent writing, proofreading, editing skills; ability to gather information from multiple sources into coherent content Excellent presentation skills; Ability to anticipate and analyze business needs

• Ability to identify and write for multiple audiences.

• Knowledge of healthcare landscape, including delivery and financing

• Highly organized and experienced to work on multiple projects simultaneously

• Ability to work in deadline-driven environment

• Strong knowledge of Word, Adobe, PowerPoint, InDesign

Language (Other than English):

None

Travel Requirement:

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office-based

Teaches / trains others regularly

Occasionally

Travel regularly from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required

Yes

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Occasionally

Lifting: 25 to 50 pounds

Rarely

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement : This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company's Handbook of Privacy Policies and Practices and Information Security Policy.

Furthermore, it is every employee's responsibility to comply with the company's Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

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For accommodation requests, please contact HR Services Online at [email protected]

California Consumer Privacy Act Employees, Contractors, and Applicants Notice

Req ID: J279193