Sr. Product Marketing Manager

LaSalle Network has partnered with a growing beauty brand in NYC in their search for a Senior Product Marketing Manager .

In this role, you will advocate for a growing product portfolio and manage the full commercialization process for new products, limited editions, and promotional programs designed to drive brand growth.

You’ll play a critical role in shaping the product portfolio and go-to-market strategy, supporting the development of a multi-year product strategy and innovation pipeline—balancing data, insights, and consumer intuition to identify opportunities, deepen brand equity, and deliver impactful launches.

You’ll collaborate cross-functionally with teams (including but not limited to supply chain, creative, sales, and product development) to ensure timely, effective launches in a fast-paced environment.

This is a hybrid role in NYC, onsite 2-3 days a week.

What You’ll Do:

• Lead new product launches from concept to shelf, including pricing, positioning, claims, packaging, creative, and legal/regulatory coordination

• Manage portfolio strategy, SKU planning, sample development, and line edits

• Contribute to a multi-year product strategy and innovation pipeline

• Drive Stage Gate meetings and create kickoff and launch materials

• Develop compelling launch presentations, GTM strategies, and financial analysis

• Track product testing and claims budgets

• Analyze market trends, consumer insights, competitive landscape, and portfolio performance to inform strategy

What You Bring:

• 5+ years in product marketing, brand management, or innovation within beauty, haircare, personal care, or related field

• 1+ years managing or supervising direct reports

• Proven track record leading multiple complex product launches end-to-end

• Strong knowledge of innovation processes, concept development, pricing, positioning, claims, and GTM strategy

• Analytical and data-driven, with experience interpreting sales and market insights

• Excellent project management and cross-functional communication skills

• Proficiency in Excel, PowerPoint, Asana, and research platforms (e.g., NPD, Mintel)

• Collaborative, creative, and comfortable in a fast-paced environment

Salary: $110k-$115k base with a 15% eligibility bonus. Mental, dental, vision, and 401k are offered, along with a generous PTO policy.

If this sounds like the role for you, apply today!

-Missy Stella
Sr. Recruiter, LaSalle Network

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