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Director, Brand & Communications, Incubator - Global

DECIEM
New York, NY
WHAT ON EARTH IS DECIEM? We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty. Since inception, our vertically integrated structure, including our own laboratories, manufacturing, retail stores, and brand infrastructure, have enabled us to rapidly identify opportunities and deliver quality. Home to The Ordinary, NIOD, AVESTAN, and other emerging brands, our goal is to create with purpose . We were founded on the principle of doing everything that others don't. Because normal gets you nowhere. We are DECIEM, The Abnormal Beauty Company. We are growing rapidly and we're looking for someone who shares this vision and wants to grow with us! WHAT WE'RE LOOKING FOR The Director of Brand & Communications, Incubator - Global will lead brand strategy, storytelling, GTM planning, and communications for Deciem's portfolio of incubator brands. This is an exciting opportunity to create, shape, and launch the next generation of beauty brands by Deciem. The Incubator division at Deciem will ideate, concept, and develop new brands leveraging our in-house capabilities. It is a small, tight-knit and highly cross-functional team across R&D, scientific, product marketing, brand, creative, supply chain & manufacturing. This individual will be instrumental in shaping how new brands come to life - working in detail from concept development through market launch. We are looking for a seasoned marketer with a passion for brand building, communications, and creative strategy. Given the entrepreneurial nature of the Incubator department, there is heavy emphasis on experimentation, creativity, and rapid iteration. This individual should have a close connection and passion for culture and the latest trends. This is a hybrid, 3 days in office, role based out of our Soho NYC offices. WHAT YOU'D BE DOING IN THIS ROLE
  • Responsible for defining brand & communications direction, product positioning, PR strategies, seeding efforts, and other go-to-market tactics that will build engagement, talkability and purchase intent
  • Develop and own all brand foundational elements (target consumer, positioning, tone messaging, and beyond)
  • Ensure each incubator brand has a clear "why" with a distinct point of view
  • Guide brand evolution from launch through scale, adjusting strategy as brands grow and capitalizing on consumer feedback, talkability, and real-time opportunities
  • Lead storytelling strategy across earned, owned, and paid channels working in close partnership with digital, social, comms, and commercial teams
  • Craft launch narratives, key messages, and compelling angles to engage media, influencers, and creators
  • Work closely with the Social Media Manager in developing content calendar and community building tactics
  • Work closely with Art Director and Creative team to define the brand & creative approach for each incubator brand
  • Partner with cross-functional teams including Scientific, Digital, Retail, Supply Chain and Finance to execute tactics that will continue to grow brand equity and identify key areas of opportunity for DECIEM globally
  • Build and mentor a small but high-impact brand & communications team focused on creativity and agility
SKILLS AND QUALIFICATIONS TO GET THE JOB DONE
  • 10+ years of experience in brand and/or communications - ideally within consumer brands, startups, or agencies
  • 5+ years of people management and /or leadership experience is required
  • Proven experience building brands from early stages or leading rebrands
  • Demonstration of an entrepreneurial spirit with future-thinking mindset and self starter motivation
  • Strong understanding of the beauty industry and consumer sentiment with extensive branding knowledge as related to other industries such as fashion, lifestyle etc.
WHAT YOU'LL BE GAINING BY JOINING OUR TEAM There's a lot of good stuff that comes along with being a DECIEM team member. Here's a few of our favourite perks and benefits, in no particular order...
  • Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
  • 4 months of paid time off for new parents (inclusive of all genders).
  • Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
  • First dibs on new products.
  • A generous discount on products for DECIEM and other Estee Lauder brands.
BUILDING GROWTH TO POWER GOOD We are a People first company that lives by our core values to...
  • Defy Convention.
  • Make it real.
  • Play in the grey.
  • Build Bridges.
  • Be the rabbit.
These values continue to guide us in all that we do. Along the way, we've been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We're still blushing! SUSTAINABILITY AND SOCIAL IMPACT DECIEM's objective is to build growth and do good things while prioritizing people, animals, and the Earth. Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation. In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events. CREATING A HUMAN WORLD OF BEAUTY DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter, " Belonging is the Destination, Change is the Journey ". DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know. WANT TO JOIN US?Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted.
Posted 2026-04-24

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