Project Employee - Business & Fan Intelligence Analyst - WNBA

WORK OPTION:The NBA currently provides eligible employees the option of working remotely one day per week.

This is a temporary position with an expected duration not to exceed (10) months.

Position Summary

The WNBA is looking for a detail-oriented and data-savvy Business & Fan Intelligence Analyst to join our Strategy & Business Intelligence team as a project employee. This role will play a critical part in supporting league and partner objectives by delivering high-impact fan intelligence outputs and custom analyses. The ideal candidate has 4–7 years of experience in business analysis, market research, or fan insights and is adept at transforming data into clear, compelling narratives for internal and external stakeholders.

Key Responsibilities

• Partner-Focused Intelligence Delivery
  • • Create customized fan insight deliverables for current WNBA partners to inform brand activations, sponsorship performance, and audience alignment.
    • Collaborate directly with partnership and data implementation teams to understand client needs, tailor analyses accordingly, and present deliverables to clients in a clear and impactful manner.
• Data Analysis & Visualization
  • • Analyze fan behavior, demographics, media consumption, and engagement trends using the WNBA’s Fan Data Platform (FDP), inclusive of first-, second-, and third-party data sources.
    • Build intuitive dashboards and visualizations to support storytelling (e.g., Tableau, Power BI, Excel, HEX, dbt, or similar tools).
• Fan Segmentation & Profiling
  • • Collaborate with the Data Implementation team to utilize the WNBA FDP and market research in developing actionable fan segments and profiles for use in partner advertising, business growth strategy, and sponsorship campaign execution.
    • Assist in enhancing fan lifecycle insights and behavior-based segmentation for WNBA partners with access to the WNBA FDP.
• Data Stewardship
  • • Ensure data accuracy, consistency, and best practices in reporting and analysis.
    • Help maintain centralized fan data assets and contribute to improving data infrastructure where applicable.

Required Skills

• 3-5 years of professional experience in business analytics, market research, consumer insights, or a related discipline.
• Demonstrated ability to work with large data sets and translate complex data into clear, actionable insights.
• Strong proficiency in Excel and business intelligence or data visualization tools (e.g., Tableau, Power BI, HEX).
• Experience with survey design, syndicated research tools (e.g., YouGov, Nielsen, Vision Insights), or fan intelligence platforms (e.g., Zoomph, Relo Metrics, Conviva) is a plus.
• Strong communication and presentation skills with the ability to deliver findings clearly to both technical and non-technical audiences.
• Experience working in or adjacent to the sports, media, or entertainment industry is highly preferred.
• Familiarity with SQL, Python, or other querying tools is a plus but not required.
• Analytical and curious — always digging deeper to uncover meaningful insights.
• Client-service mindset — responsive, adaptable, and solutions-oriented.
• Highly organized and capable of managing multiple projects under tight deadlines.
• Passionate about sports and excited to contribute to the growth of women’s sports.

Salary Range:$3,846.15 - $ 4,230.77/Bi-weekly

Job Posting Title: Project

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About the WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women.  Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility.  Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.