Brand Marketing Lead, Anthropic (New York)

Anthropics mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We are seeking a Senior Brand Marketing Director to lead our strategic brand marketing efforts for Anthropic, with a focus on shaping public discourse and opinion about AI and establishing Anthropic's leadership position in responsible AI development. In this role, you will be responsible for developing and executing sophisticated marketing strategies that build trust, credibility, and influence among key stakeholders including policymakers, thought leaders, industry experts, and the broader public.

The ideal candidate has deep experience in corporate brand marketing for companies at the center of public debate, with proven expertise in reputation management, coalition building, and engaging specialized audiences. You are a strategic thinker who understands how to navigate complex stakeholder environments and influence public discourse through thoughtful brand positioning and strategic marketing. You will help define how Anthropic shows up in critical conversations about AI's future, building coalitions and shifting perceptions to establish Anthropic as the trusted leader in safe, beneficial AI development.

Responsibilities:

• Lead the development and execution of comprehensive brand marketing strategies focused on shaping public discourse and opinion about AI and Anthropic's role in the industry
• Own Anthropic's brand positioning and messaging framework, ensuring consistent communication of our safety-first approach across all stakeholder touchpoints
• Build and manage strategic coalitions with industry leaders, academic institutions, policy organizations, and advocacy groups to amplify Anthropic's voice and influence
• Develop sophisticated stakeholder engagement strategies targeting policymakers, regulators, thought leaders, and specialized audiences
• Collaborate cross-functionally with policy, legal, communications, and research teams to translate complex AI safety concepts into compelling narratives for diverse audiences
• Design and execute reputation management strategies that proactively address industry challenges and position Anthropic as a responsible leader
• Create thought leadership platforms and content strategies that establish Anthropic executives as authoritative voices in AI discourse
• Define success metrics for brand influence and reputation, building measurement frameworks to track shifts in public perception and stakeholder sentiment
• Analyze market trends, competitive positioning, and public sentiment to inform strategic brand decisions
• Manage and mentor a team of brand marketing professionals focused on corporate and integrated brand marketing
• Identify and cultivate strategic partnerships that enhance Anthropic's credibility and influence in key communities

You may be a good fit if you have:

• 15+ years of experience in corporate brand marketing, with significant experience at companies operating at the intersection of technology, policy, and public interest
• Proven track record of successfully managing corporate reputation during periods of intense public scrutiny or regulatory attention
• Demonstrated expertise in coalition building and stakeholder engagement, with experience cultivating relationships across government, academia, industry, and civil society
• Strong background in developing marketing strategies for specialized audiences including policymakers, regulators, industry experts, and thought leaders
• Excellence in translating complex technical concepts into compelling narratives that resonate with diverse stakeholder groups
• Demonstrated success in building and scaling corporate brand functions in rapidly evolving, highly regulated industries
• Exceptional strategic thinking skills with the ability to anticipate and address emerging reputation challenges
• Strong analytical capabilities for measuring brand influence, stakeholder sentiment, and public perception

Strong candidates may also:

• Demonstrate understanding of the AI safety landscape and the importance of responsible AI development
• Show a track record of successful engagement with government agencies, regulatory bodies, and policy organizations
• Have experience managing corporate brand during crisis situations or controversial industry moments
• Possess expertise in stakeholder mapping and engagement strategies for emerging technologies
• Have previously built corporate marketing teams focused on reputation and stakeholder relations
• Show a track record of successful collaboration with product and research teams
• Have experience developing global marketing strategies
• Have experience building marketing teams from the ground up

Anthropic is committed to building AI systems that are safe, beneficial, and aligned with human values. If you're excited about shaping how the world understands and embraces responsible AI development, we want to hear from you.

The expected salary range for this position is:

$320,000 - $400,000 USD

Logistics

Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact advancing our long-term goals of steerable, trustworthy AI rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.

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