Head of Communications, Marketing, and Brand

INTERNATIONAL FEDERATION OF ACCOUNTANTS (IFAC)
During 2024, IFAC shifted its strategic focus to maximizing member value and experience. The Member Value Proposition (MVP) was created and is currently being embedded into all of IFAC’s activities:

• IFAC, by connecting and uniting its members, makes the accountancy profession truly global.
• IFAC member organizations are champions of integrity and professional quality and proudly carry their membership as a badge of international recognition.
• IFAC and its members work together to shape the future of the profession through learning, innovation, a collective voice, and commitment to the public interest.

IFAC has traditionally delivered member services from a centralized operating model based in New York. As part of the transformation to a new target operating model, IFAC will move to a global multi-location model, which will greatly enhance our ability to deliver value to member organizations around the world. As part of this shift, we welcome applicants from around the globe to apply and contribute to our mission.

POSITION SUMMARY
The Head of Communications, Marketing, and Brand is a senior leader who reports to the CEO and is responsible for shaping IFAC’s global voice, marketing, and brand strategy. This role leads a high-performing team to deliver integrated, multi-channel communications that advance IFAC’s content delivery, mission, and public interest priorities. This role also serves as a key liaison to global accountancy leaders and standard-setting boards, strengthening stakeholder relationships and elevating IFAC’s visibility and influence worldwide.

ESSENTIAL DUTIES & RESPONSIBILITIES:
Essential duties and responsibilities include those that are set out below. Other duties may be assigned to meet business needs.

• Lead the development and execution of IFAC’s integrated communications, marketing, and brand strategy across digital, social, and traditional channels in collaboration with the Senior Leadership and the IFAC Board.
• Expand global public relations initiatives to position IFAC and the accountancy profession with top-tier media, international stakeholders, and influencers.
• Provide strategic counsel and lead crisis communications, reputation management, and high-profile messaging during key organizational events, including regulatory consultations and global issue response.
• Advance IFAC’s core advocacy and public interest themes (e.g., impact of artificial intelligence on the accounting profession), strengthening IFAC’s global presence and positioning it as the trusted voice of the profession.
• Manage, mentor, and lead a high-performing communications, branding, and marketing team, fostering a strategic, proactive, innovative, agile, and service-oriented culture.
• Lead the development of an organization-wide marketing strategy that advances IFAC’s long-term vision, MVP, drives diversified funding opportunities, and positions the organization as a trusted global partner.
• Partner directly with the CEO to shape and champion strategic marketing initiatives that elevate the global accountancy profession and strengthen its influence with policymakers, business leaders, and international institutions.
• Understand IFAC’s key brand attributes and actively strengthen and promote them with global stakeholders and members to enhance the organization’s recognition, credibility, and influence.
• Manage external global event coordination to ensure consistency and alignment with IFAC’s offerings and experience strategy.
• Develop and deliver communications strategy, messaging, and audience engagement across all internal and external platforms in conjunction with senior leadership.
• Collaborate closely with the Head of Human Capital and the Chief Financial and Administrative Officer to plan, coordinate, and deliver all major internal communications, ensuring clarity, consistency, and alignment with IFAC’s MVP.
• Direct the communications, messaging, and content development for stakeholder engagement, including executive speeches, campaigns, and branded materials.
• Oversee the production, accuracy, and impact of all organizational publications, ensuring alignment with brand standards and timely delivery.
• Define and track key performance indicators (KPIs) to measure communications impact and deliver reporting to the senior leadership on outcomes and progress.
• Develop and manage the department’s annual budget, ensuring alignment with strategic priorities and fiscal discipline.

QUALIFICATIONS & REQUIRED SKILLS

• Bachelor's or equivalent in communications, journalism, or English required; post-grad degree preferred.
• 15+ years of professional experience in communications, public relations, or marketing required; at least eight years managing communications functions preferred.
• Deep knowledge and practical experience across communications disciplines, including internal communications, media relations, and social and digital media strategies.
• Exceptional interpersonal skills, with the ability to work effectively with senior executives, boards, committees, external officials, and diverse cultural groups.
• Excellent negotiation, diplomacy, and issue-resolution skills, with the ability to achieve consensus among varied viewpoints.
• Ability to exercise sound political judgment in interactions with media, the profession, and international regulators.
• Strong organizational skills and ability to manage multiple priorities and deadlines, including those imposed externally.
• Commitment to quality processes and high-quality deliverables.
• Flexibility and adaptability in a dynamic environment.
• Ability to work effectively across diverse cultural and geographic contexts.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to skill sets, experience and training, licensure and certifications, and other business and organizational needs. Additionally, if an applicant is US-based, provided they meet all eligibility requirements under the applicable plan documents, employees (and their eligible dependents) will be eligible to enroll in group healthcare plans that offer medical, dental, vision, and basic life insurance. Employees will also be able to enroll in our company’s 401 (k) plan, as well as a deferred compensation plan, provided they meet plan requirements.

IFAC welcomes applicants from all geographical locations, and this role can be remote if outside of the NY-Metropolitan area. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At IFAC, compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for candidates in the NY-Metropolitan region is $200,000 to $250,000.

IFAC is an equal employment employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or protected veteran status, or any other legally protected basis, in accordance with applicable law.