SVP, Media Data Science
Fast-growing, entrepreneurial, and innovative media consultancy seeks a seasoned analytics and data science expert to guide a portfolio of high-growth, mid market and emerging clients. This hands‑on leadership role focuses on moving beyond standard bottom‑funnel “performance media” to adopt a broader, more strategic view of “media performance.” This is a unique opportunity to work closely with the founding team—comprising 20+ year veterans of leading media agencies—on the "ground floor" of a company making waves with clients and industry press. Position is remote in the New York metro area.
Responsibilities
- Partner with clients to establish scalable frameworks for evaluating media effectiveness.
- Develop and implement measurement strategies to shift the focus from bottom‑funnel tactics to holistic media performance.
- Guide clients on judicious scaling while maintaining cost efficiency across channels.
- Leverage industry trends and advanced analytics to craft innovative, data‑driven media strategies.
- Oversee media activation and optimization feedback loops to improve campaign outcomes.
- Contribute to thought leadership and agency's positioning as a leader in media science.
Qualifications
- Minimum of 10+ years of experience in analytics and media measurement with a focus on consumer brands within the agency sector, media consultancy or in‑house energy.
- Advanced degree or equivalent experience in a quantitative field (e.g., Statistics, Economics, Data Science, Mathematics, or related discipline).
- Expertise in media analytics, measurement strategy, CAC optimization, and media performance including MTA, MMM and media research.
- Strong knowledge of industry trends and a deep understanding of scaling media campaigns effectively.
- Proven track record of guiding brands to evolve from performance‑driven to performance‑optimized strategies by challenging conventions to optimize client business outcomes.
- Must be able to be highly‑entrepreneurial, hands‑on and be comfortable working in a small agency environment.
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