Manager retail media

Description

Join a dynamic team of growth marketers transforming the Retailer.com business at ELC. As a Retail Media Manager, you'll play a pivotal role in accelerating our online business across North America by deploying and optimizing retail media investments, analyzing performance, and driving strategic insights. You'll work cross-functionally to build new digital capabilities, enhance campaign effectiveness, and shape the future of how we reach customers.

Key Responsibilities

· Develop and execute retail media strategies aligned with brand and portfolio objectives across key retailers.

· Manage day-to-day relationships with Retail Media Networks (RMNs) such as Amazon Advertising, Walmart Connect, Roundel, and Macy's Media Network.

· Build media plans, deploy campaigns, and perform hands-on optimizations to meet business goals.

· Monitor live campaigns and dashboards to ensure delivery, flag issues, and recommend in-flight optimizations.

· Conduct A/B testing, attribution modeling, and ROI analysis to refine campaign performance.

· Aggregate and analyze campaign results across brands and retailers to generate actionable insights.

· Present performance reports and strategic recommendations to internal stakeholders.

· Identify new ad units, targeting strategies, and data sources to maximize sales and efficiency.

· Partner cross-functionally to develop automation tools and reduce manual efforts.

· Stay current on the evolving retail media and advertising measurement landscape.

Qualifications

Qualifications

· 4+ years of experience in performance marketing, ideally within retail media or CPG.

· Hands-on experience with digital media channels (display, social, video, mobile, search, email).

· Strong analytical skills with the ability to synthesize campaign data into actionable insights.

· Proficiency in internal reporting tools (e.g., Tableau, Looker) and advanced Excel.

· Excellent communication skills and ability to educate cross-functional teams.

· Proven ability to manage multiple brands and retailers concurrently.

· Proactive mindset with a passion for innovation and continuous improvement.

· Experience with retailer first-party data and full-funnel campaign planning.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].