Marketing Manager

Job Description

Job Description

Company Description : (MALIN+GOETZ) is a fast-growing, founder-based gender-neutral beauty and lifestyle business based in New York City. We operate 20+ flagship apothecaries in NYC, LA, London and Hong Kong; along with an expanding presence online through Additionally, the brand is listed internationally with 600+ high-end accounts across five continents, including Space NK, Selfridges, Liberty, Nordstrom, Lane Crawford and Sephora; and amenity partners that include 5* hotels, spas and concept gyms. Our company champions three values: humanity, empathy + fight, and these values are embedded into everything we do. We foster employees to represent these values in all aspects of their work.

Position Summary : (MALIN+GOETZ) is looking for a creative, motivated Marketing Manager to add to its creative team. As a Marketing Manager at (MALIN+GOETZ), you’ll serve as the go-to expert on the North American luxury beauty landscape, translating consumer insights, market trends, and cultural moments into impactful, integrated campaigns. You’ll manage initiatives from concept through execution and post-launch analysis, ensuring every touchpoint feels cohesive, elevated, and true to our brand.
You’ll collaborate closely with cross-functional partners in Communications, Digital, Creative, E-commerce, and Retail to bring campaigns to life across channels. From crafting compelling messaging to refining go-to-market calendars and optimizing performance, you’ll play a key role in shaping how our brand shows up and connects with consumers.
This is an exciting opportunity for a creative yet analytical marketer who thrives on driving results, influencing strategy, and building best-in-class brand experiences.

Essential Duties and Responsibilities : To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Campaign Strategy + Execution

• Serves as the subject matter expert on the North American luxury beauty market, with deep knowledge of consumer behavior, retail and digital channels, and category trends.
• Leads end-to-end execution of North America amplification strategies with a focus on top-of-funnel brand awareness.
• Identifies brand growth opportunities and emerging consumer trends; conducts post-launch performance analyses to extract actionable insights and inform future initiatives.
• Develops and manages integrated rollout calendars to align messaging, asset delivery, and go-to-market timing across all relevant channels.
• Leverages North American amenities programs (e.g., fitness studios, hotels, restaurants) to increase brand exposure and local engagement.
• Assists Director with North American PR agency relationship, ensuring campaigns are strategically aligned, culturally relevant, and guided by clearly defined KPIs.

Campaign Messaging Development

• Assists in development of global brand copy for new launches, re-promote campaigns, and always-on storytelling- including taglines and key messaging- ensuring alignment with overall brand and campaign strategy.
• Partners with regional marketing and communications teams to review and adapt messaging for local markets, ensuring it is culturally relevant, aligned with brand standards, and consistently executed across global consumer touchpoints. Shares key insights and updates with HQ stakeholders.
• Collaborates closely with digital and e-commerce teams to ensure brand messaging is cohesive across owned channels, including email marketing, landing pages, and product detail pages, driving a seamless consumer journey from awareness to conversion.

Cross-Functional Timeline Leadership

• Leads the development and management of campaign launch toolkits, ensuring adherence to SOPs and consistent execution across cross-functional teams-including Communications, Digital, Creative, and Free-Standing Stores- to strengthen brand equity and share of voice.
• Identifies opportunities to optimize workflows, drive efficiencies, and scale best practices; delivers recommendations to senior leadership.
• Partners with the HQ stakeholders (brand team) to refine global-to-local processes, tools, and playbooks to ensure excellence and consistency in market execution.

Reporting + Optimization

• Partners with global teams to review campaign performance, delivering strategic post-launch insights to inform future campaign planning.
• Defines and refines KPIs to assess brand impact, engagement, and commercial effectiveness.
• Independently manages campaign budgets, ensuring alignment with business priorities through strategic allocation, optimization, and reporting.

Competencies: To perform the job successfully, an individual should demonstrate the following.

• Continuous Learning - Assesses own strengths and weaknesses. Pursues training and development opportunities. Seeks feedback to improve performance. Shares expertise with others. Strives to continuously build knowledge and skills.
• Customer Service - Displays courtesy and sensitivity. Manages difficult or emotional customer situations. Meets commitments. Responds promptly to customer needs. Solicits customer feedback to improve service.
• Planning & Organization - Integrates changes smoothly. Plans for additional resources. Prioritizes and plans work activities. Sets goals and objectives. Uses time efficiently. Works in an organized manner.
• Problem Solving - Develops alternative solutions. Gathers and analyzes information skillfully. Identifies problems in a timely manner. Resolves problems in early stages. Works well in group problem solving situations.
• Teamwork - Balances team and individual responsibilities. Contributes to building a positive team spirit. Exhibits objectivity and openness to others' views. Gives and welcomes feedback. Puts success of team above own interests.
• Use of Technology - Adapts to new technologies. Demonstrates required skills. Keeps technical skills up to date. Troubleshoots technological problems. Uses technology to increase productivity.

Qualifications : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

• 5-7 years of experience bringing brands to life in the digital space. A solid understanding of UX principles and best practices.
• Advanced skills in Adobe Creative Suite with emphasis on Photoshop, Illustrator, and After Effects.
• Knowledge of HTML, CSS, and JS.
• Exceptional planning ahead and time management skills, ability to meet tight deadlines.
• Proficient in articulating and presenting creative ideas and strategies.
• Experience designing paid social media advertisements (organic alone does not qualify).
• Experience in responsive layout, color, and typography and can build a unique home for brands on screens.

Benefits:

• The estimated salary range for this position is $75,000 to $90,000.
• The New York corporate office is hybrid (3 days in-office, 2 days work from home).
• Dog-friendly office environment.
• Full-time employees are eligible for medical, dental, and vision insurance, employer paid life insurance, 401k plan, pre-tax commuter benefits, quarterly gratis, employee discount, long-term and short-term disability leave, and much more.
• Time off includes paid company holidays, paid vacation/personal/sick/birthday hours, Summer Fridays, and volunteer time.

Language Ability:
Read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Write routine reports and correspondence. Speak effectively before groups of customers or employees.

Mathematical Ability:
Add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Compute rate, ratio and percent, and draw and interpret bar graphs.

Reasoning Ability:
Apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Deal with problems involving several concrete variables in standardized situations.

Computer Skills:
MS Office, Adobe Creative Suite, Photoshop, Illustrator, After Effects, Magento, Klaviyo, Nosto

Supervisory Responsibilities : This job has no supervisory responsibilities.

Work Environment : The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Physical Demands : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to use hands to finger, handle, or feel and talk or hear. Specific vision abilities required by this job include close vision.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

(MALIN+GOETZ) is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.

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