Manager, WWGS Marketing Analytics

DESCRIPTION Worldwide Grocery Stores (WWGS) is seeking an experienced manager to lead our Marketing Analytics team across Whole Foods Market, Amazon Fresh, and new grocery channels and store formats.
This role will define and execute the analytics strategy that enables data-driven marketing decisions across our growing portfolio of grocery businesses. You will build and scale analytics capabilities to measure marketing effectiveness across all channels including email, push notifications, paid media, organic search, and onsite experiences. You will lead a team managing complex, cross-functional analytics challenges where problems and solutions are not clearly defined. You will navigate ambiguity and define the right problems to solve, balancing short-term tactical needs with long-term strategic investments. You will build a strong, inclusive team where members feel empowered to take ownership and deliver results. You are passionate about creating scalable solutions, automating manual processes, and establishing mechanisms that drive continuous improvement. Your team will partner closely with Marketing, Finance, Business Intelligence Engineers (BIE), Data Science, and other Analytics teams to deliver automated reporting, dashboards, and insights that inform strategic decisions.
The ideal candidate has deep expertise in marketing analytics, understands how to measure campaign performance and attribution across multiple channels, and is equally comfortable diving deep into technical details with BIE and presenting strategic recommendations to Director and VP leaders. You are a strong communicator who can influence without authority, build consensus across diverse stakeholders, and translate technical complexity into clear business narratives.


Key job responsibilities

• Lead the WWGS Marketing Analytics team to deliver automated reporting, dashboards, and insights that enable marketing leaders to optimize channel investments and drive customer engagement across Whole Foods Market, Amazon Fresh, and new grocery formats.
• Define and execute the analytics strategy for measuring marketing effectiveness across all channels including email, push notifications, paid media, organic search, and onsite experiences.
• Partner with Marketing, Finance, BIE, and Consumer Insights teams to understand business needs and translate them into analytical solutions with clear success criteria.
• Drive the automation of manual reporting processes by partnering with BIE to build data pipelines and self-service dashboards that scale analytics capabilities.
• Deliver automated inputs for Weekly Business Reviews, Monthly Business Reviews, Monthly Performance Reports, and Quarterly Planning Reports that provide marketing leaders with timely, accurate insights on campaign performance and business trends.
• Establish measurement frameworks and analytical standards that ensure consistent, high-quality outputs across all WWGS marketing analytics initiatives.
• Build and maintain dashboards using tools such as QuickSight, Tableau, or similar platforms to enable self-service access to marketing performance metrics.
• Define team goals, allocate resources, and manage project timelines to balance tactical delivery against strategic capability-building.
• Recruit, develop, and retain bar-raising talent with skills in marketing measurement, statistical analysis, data engineering, and business intelligence.
• Provide regular performance feedback, facilitate career development conversations, and create opportunities for team members to grow their skills and advance their careers.
• Present analytical findings and strategic recommendations to Director and VP leaders, influencing marketing investment decisions and strategic priorities.
• Identify opportunities to improve analytical processes, reduce manual work, and eliminate defects through automation, standardization, and quality controls.
• Navigate ambiguity by defining problems, establishing measurement approaches, and making high-judgment trade-offs between competing priorities.
• Foster a culture of inclusion, psychological safety, and continuous learning where team members feel empowered to contribute ideas and challenge assumptions.

BASIC QUALIFICATIONS

• Bachelor's degree in management, business administration, economics, engineering, marketing
• 3+ years of team management experience
• 7+ years of experience in marketing, marketing analytics, business intelligence, or related analytical roles.

PREFERRED QUALIFICATIONS

• Experience in retail, consumer packaged goods, or grocery industry with understanding of marketing dynamics and customer behaviors specific to these sectors.
• Experience leading analytics teams to deliver automated reporting, dashboards, and insights that inform strategic business decisions.
• Experience with marketing measurement methodologies including campaign performance analysis, attribution modeling, incrementality testing, and customer segmentation.
• Experience with A/B testing methodologies, experimental design, hypothesis testing, and causal inference techniques.
• Experience with marketing attribution modeling, marketing mix modeling, or multi-touch attribution approaches.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.


Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at

USA, NY, New York - 139,900.00 - 189,300.00 USD annually
USA, TX, Austin - 127,200.00 - 172,100.00 USD annually
USA, WA, Seattle - 127,200.00 - 172,100.00 USD annually